Carter's is launching S'Auntie Claus event in collaboration with Chloe Bailey. The collaboration was launched on November 14, 2024, and features Bailey in this holiday campaign as a gift-giving aunt that every child wishes for.
Carter’s is rooted in the baby and children’s apparel industry. Partnering with American singer and actress Chloe Bailey, the brand introduced its S’Auntie Claus event. It celebrates the role of aunts in spreading joy among children during the holidays.
S'Auntie Claus: The New Holiday Event
Fans love the new role of the singer, actress, and producer. She is also a proud aunt. Through this S'Auntie Claus event, Chloe is inviting families to share their children’s Christmas wish lists.
The campaign also offers a chance to win a Carter’s USD 500 gift card for Christmas gifts. The campaign will run until November 29, 2024. After that, ten lucky winners will be selected on December 3, 2024.
Chloe Bailey took to Instagram to share her thoughts on the event. Her post is captioned:
"say hello to S’Auntie Claus! 🎄being an auntie has brought a whole other level of excitement and i am ready to spread some cheer!! send your child’s wish list to S’Auntie for a chance to win a $500 @Carters gift card to check off their holiday wish list – because we know who brings all the best gifts to the holiday party 😏"
It continues:
"Tag in the comments who you think deserves to win, 10 people will! visit www.carters.com/sauntieclaus to shop my favorite items and submit your chance to win today! #SAuntieClaus #Sponsored"
Chloe’s gift items are available on Carter’s website. The collection includes a range of clothes, toys, and Carter’s OshKosh B’gosh, Little Planet, and Skip Hop.
Below is what one user commented on the Instagram post:
"our favorite auntie 😍", commented @oshkoshkids
Below is what some other fans had to comment on Instagram posts featuring the S'Auntie Claus event:
"Yes Auntie!! Also, it needs to be stated how good you look fully clothed 🤍"
"Rich Auntie vibes 🤩🤩🤩!!!"
"I think myself ,@seairrahhh and @amberbryyy we are all new mom's and could use the help."
Generally, such holiday campaigns focus on the relationship between kids and parents or grandparents, but this time it features the special bond that aunts share with children.
Below is what Carter had to say about the campaign in their official press release:
"S’Auntie Claus is not your typical holiday helper; she’s redefining the magic of Santa Claus as the “cool aunt” everyone dreams of—always ready with a big hug, a secret stash of treats, and, of course, the best gifts."
It continues:
"In this new role, Chloe is inviting Carter’s fans to submit their children’s letters to S’Auntie Claus for a chance to win a magical shopping spree to help make holiday wishes come true."
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