On November 18, Olivia Rodrigo uploaded a new video on Instagram announcing her exciting collaboration as the new face of Lancôme. The 21-year-old has already been a brand ambassador for Glossier, the NY beauty brand, in the past.
For Olivia Rodrigo, the Lancome X Olivia partnership is an important step in her career as she opens up new opportunities along with singing and acting to become a bigger figure in the fashion and beauty world.
Olivia Rodrigo has achieved major success in the last three years, from her debut hit, Drivers License, to releasing two studio albums and winning three Grammys. In all her recent music videos, she is seen wearing a winged liner and classic red lips. With Lancôme's bestselling products like L'absolu Rouge Cream Lipstick and Lash Idôle Waterproof Mascara, the collaborations seem a perfect match for both.
Becoming the face of Lancôme proves to be the next career highlight, showing her growing presence in the fashion and beauty industries. On the occasion of Olivia Rodrigo becoming the new face of Lancôme, the brand also uploaded back-to-back three posts on their Instagram page along with customizing their highlight covers to "OLIVIA" to honor the Lancome X Olivia.
The brand also used Olivia's song titles and lyrics, like Deja Vu, Obsessed, and It's Brutal Out Here, on their website page to show her favorite products from the brand and how to achieve her look.
Fans can't get enough Of Lancome X Olivia!
In her recent announcement on November 18, the singer captioned the video with:
"i’m the new face of @lancomeofficial ♥️📢 #oliviaxlancome," showing her excitement to the news.
As soon as the video was uploaded from Olivia Rodrigo's Instagram page, the fans showed their excitement and enthusiasm for the new collaboration. Here's what the users said:
_liviarodrigo_ commented, "OBSESSED WITH LANCÔME X OLIVIA"
jayemcloset added, "CONGRATS LIV!! Deserve 💜"
frnzl posted, "AAAAAAAAAAAAAA LOVE IT SO MUCH QUEEN"
iamajrodriguez added, "Congrats sis this is very cool! 🇬🇧"
The video created a lot of hype within minutes, with many appreciating the partnership and expressing how excited they were to see her becoming the face of a luxury brand.
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Clearly, Lancôme and Olivia fans are over the moon with this collaboration and can't wait to see more of what's there in the future plans. While the plans haven't been revealed yet for Lancome X Olivia, fans can expect her to create fun videos or take part in special projects like past ambassadors.
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