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Italian sportswear manufacturer Macron teamed up with DEMO Festival, the largest motion design festival on the globe, held on January 30, 2025. On January 31, 2025, the festival’s Instagram page shared a post announcing the launch of the limited-edition DEMO Festival Special Jersey 2025. The post was captioned:
“A collaboration blending the worlds of motion and apparel design to celebrate the 2025 edition of DEMO Festival, the largest motion design festival in the world. Designed by Studio Dumbar/DEPT® and Macron.”
Macron’s Special Jersey for the DEMO Festival 2025 is a stylish black polo shirt with long sleeves. It features a unique design where the festival logo is replicated across the lower part and sleeves.
This design reflects the innovative and creative spirit of the festival. The shirt combines elements of fashion and sports, celebrating the dynamic interplay of art and movement. The Special Jersey will be available for shipping starting February 4, 2025. In a press release published on January 29, 2025, Macron’s Chief Brand and Communications Officer Angelo Marino said:
“This collaboration is a further step in the process of strengthening the brand identity that we are pursuing in various fields beyond sport. Performance, aesthetic research, functionality and innovation, which represent some of our most important values, are well present in fashion, art, music and, as on this occasion, in a global design event.”
Marino also expressed his enthusiasm towards being a part of the festival. He looked upon it as an opportunity to connect with a community of creative individuals, who value and appreciate high-quality design. He emphasized that the Special Jersey exemplifies a commitment to beauty and craftsmanship.
More about Macron’s DEMO Festival Special Jersey 2025
This official polo shirt is a licensed product, designed and manufactured by Macron specifically for the club. It has been designed to ensure quality and authenticity. The shirt features a button-up polo collar, made from a high-performance, 100% recycled polyester fabric. This fabric is lightweight, soft, and durable, ensuring quick drying.
The DEMO Festival Special Jersey 2025 was available for purchase at the DEMO info point in Amsterdam Central Station on the day of the DEMO Festival. It is also available for online purchase on the official DEMO website shop.
According to the reports of Hypebae, the DEMO festival celebrated the best of motion design, featuring the work of leading studios, designers, and young artists from various design schools. Cities across the Netherlands, including Amsterdam, Rotterdam, and Eindhoven, were transformed into canvases, with public screens showcasing visual art in a continuous 24-hour exhibition.
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As per its official website, Macron focuses on creating high-quality, innovative athletic wear to support athletes of all levels, from beginners to professionals. It aims to build a strong community of individuals who share their passion for sports.
The brand also emphasizes the importance of ethical business practices, including good management, social responsibility, and environmental protection, as key to shaping a positive future.
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