M&M’s set to release limited-edition flavor for Valentine’s Day 2025: Where to get, price, and more explored 

M&M’s set to release limited-edition flavour for Valentine’s Day 2025. (Image via M&M
M&M’s set to release limited-edition flavour for Valentine’s Day 2025. (Image via M&M's)

M&M’s is set to make the love season even sweeter with a limited-edition flavor. The company announced on January 7, 2025, it will be releasing the Strawberry and Creme candy. The pink and white candy will be sold at $5.99 and will be sold along with other limited-edition Valentine's Day products.

Customers can enjoy a full catalog of limited-edition Valentine's Day flavors that will be rolled out to retailers later this month. According to the website, customers can avail of 15% off on M&M's Valentine's Day products with the coupon code AFFECTION.

You can buy the new-flavored candies from the official M&M's website or from retailers.

The chocolate brand has announced its newest launch. (Image via Unsplash/ Ralston Smith)
The chocolate brand has announced its newest launch. (Image via Unsplash/ Ralston Smith)

M&M’s set to launch limited-edition flavor for Valentine’s Day 2025

What reminds you of the love season? (Image via M&M’s)
What reminds you of the love season? (Image via M&M’s)

The chocolate brand announced the release of the new flavor in a statement and noted:

"Bursting with the flavors of creamy white chocolate and a dreamy strawberry twist."

They added that the chocolate candies will be "dressed in festive pink and red-coated shells". M&M's parent company, Mars, has announced more products in addition to the sweet strawberries and creme flavor M&M’s. Other limited-edition products that you can find on the website include:

  • Milk Chocolate Cupid's Blend: starts at $5
  • Milk Chocolate Candy Assorted: $9.99
  • Heart-Shaped Gift Box: $24.99
  • Heart M Gift Bottle: $49.99
  • Teddy Bear Gift Box: $24.99
  • Love Gift Box and Card (customize your M&M's): $39.99
  • Kiss Gift Box: $39.99
  • Valentine's Day Dispenser: $54.99

Customers can also enjoy the spirit of the love season by customizing the products with personalized messages and photos.


After Christmas and New Year comes the excitement and planning for Valentine's Day. Whether gifting your sweetheart or picking up last-minute chocolates for your best buddy, M&M’s sweet flavors are likely to make their day. The brand has urged its customers to celebrate the love season with all their significant others and spread the joy.

Would you like to try the new flavor? Tell us in the comments below.

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Edited by Sarah Nazamuddin Harniswala