Kim Kardashian’s co-owned equity firm SKKY Partners invests in skincare brand 111Skin: Details explored

Kim Kardashian’s private-equity firm SKKY Partners has taken a new step in its business affairs by investing in the popular skincare brand 111Skin on January 23, 2025. Co-founded with Jay Sammons, SKKY Partners has invested in a minority stake in the skincare company.

According to a press release, the investment will focus on expanding 111Skin's direct-to-consumer operations and boosting its growth in North America and Asia. Nonetheless, financial details about the investment have not been shared by either company.

This new partnership highlights SKKY's goal of supporting well-established, consumer-loved brands with strong growth potential. SKKY combines investment expertise with insights into modern consumer behavior, cultural trends, social media, and diverse distribution channels. 111Skin co-founders Eva Alexandridis and Dr. Yannis Alexandridis said:

“We are excited to join forces with visionary partners that will help us write the future success story of our brand.”

111Skin CEO Vanessa Goddevrind mentioned that the Kim Kardashian-founded company brings extensive experience with unique, growth-focused brands and aligns closely with their core values and commitment to excellence. Managing Director of SKKY Partners, David Brisske, said:

“Eva, Yannis, Vanessa, and the 111SKIN team have created and nurtured a coveted brand with world-class products and a loyal customer base, which fits perfectly with SKKY's strategy. 111SKIN has a strong foundation and significant ongoing potential, and we are honored to partner with the founders and leadership for the next phase of growth.”

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Kim Kardashian’s SKKY Partners is built on the ideal of authenticity

In an interview with Fortune in 2023, Kim Kardashian said she envisioned an ideal portfolio company led by a passionate founder deeply invested in its success. She valued hearing their vision, dreams, and the unique qualities that make the brand stand out.

Moreover, authenticity is key for her, as she prefers startups with their distinct identity rather than mimicking her personal brand. Her goal is to guide founders in carving out their own niche that connects with consumers.

In a leadership change last year, Vanessa Goddevrind, previously the chief operating officer at 111SKIN for three years, became the chief executive officer. Meanwhile, co-founder Eva Alexandridis transitioned to the role of chief creative officer, continuing to manage the business alongside Dr. Yannis Alexandridis.

SKKY Partners initially approached 111SKIN over a year ago, but the timing wasn’t right. However, the team stood out for their expertise and proven success with growth-focused brands. They shared 111SKIN's core values and commitment to excellence, making them an ideal strategic partner.

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Launched in 2012 by plastic surgeon Dr. Yannis Alexandrides, 111SKIN combines clinical science with luxury skincare. The brand began with the Repair Serum, designed to aid healing after procedures, and has since introduced innovations like cryotherapy-based skincare and bio-cellulose face masks.

In the Fortune interview, it was mentioned that Kim Kardashian aimed to distance SKKY Partners from the negative image of private equity as corporate raiders. Sammons agreed, highlighting that while some private equity firms focused on fixing failing companies and generating value through financial restructuring, SKKY takes a different approach to creating value.