Jacquemus partners with L’Oreal Paris to venture into beauty products: All you need to know

French luxury fashion brand Jacquemus has teamed up with L'Oreal Paris. The news came to light on February 7, 2025, after the brand shared a LinkedIn post in which the company's founder, Simon Porte Jacquemus, called the collaboration a "milestone." He said:

“Fifteen years ago, I began dreaming of and creating JACQUEMUS, with perfume and beauty always part of my vision for the brand. Today, I am proud to celebrate another milestone for the Maison we have built together over the years. Merci L’Oréal Luxe de croire en ce magnifique projet ! This is just the beginning.”

L'Oréal Groupe also published a press release on its website noting that it was a long-term and exclusive beauty partnership. It mentioned that the accessories brand lived to the essence of high fashion with innovative approaches. L'Oréal Luxe's President, Cyril Chapuy, said the collaboration would complement their portfolio. He stated:

“We are thrilled to welcome JACQUEMUS and unleash together its outstanding luxury beauty potential. With its singular brand positioning, fueled by sensational creativity and social first playfulness, JACQUEMUS will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership.”

The press release mentioned that the cosmetics company had a minority stake in the fashion brand. L'Oréal described its partnering company as a brand that explores storytelling, drawing inspiration from the founder's childhood in southern France and various artistic influences.

It mentioned that the brand has gained attention for its unique fashion shows, often set in locations like lavender and wheat fields. More recent runway events have taken place at notable sites, including the canal of Château de Versailles, Fondation Maeght, and Casa Malaparte.

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A look into Simon Porte Jacquemus's journey with his brand

During an interview with The Business of Fashion podcast, Simon said he had been in business for 15 years, starting at 19. When asked about the success of his brand, he said it was important for him to be more visible with every show he did. He started his business with 500 Euros and recalled asking a lady to make a skirt for 100 Euros.

He then designed his website and posted his work on Facebook, after which he got called by the press as his work went viral. Concerning his advertisements, he said:

“I don’t have time to be snob, I can’t. When you are independent, you have to make noise. I would love to be Iden in my provincial castle and being like, I can’t. I didn’t have the opportunity to you know, I need to be visible I need to make fun thing and I think there is a part of me that I love.”

When he started his work at 19, he noticed there were boundaries between creativity and audience. Simon realized that his motto was for people to enter his world. He designs his store keeping in mind that people pursued it like their homes. However, at times, he felt like the balance was more on business than design and felt the need to control that.