After Pantone came out with the announcement of choosing 'Mocha Mousse' as the color of 2025, there was a mix of reactions. Some fans got the vibe that Pantone was going for. However, many of these reactions strongly leaned toward disappointment.
These sentiments were expressed on Instagram, specifically in the comment section of @diet_prada, a fashion account. One of the fans said,
"It’s giving Sad Beige and we ran through that in 2016-2020" said @lwagabaza
The above comment completely disagrees with what Leatrice Eiseman, the Executive Director of Pantone Color Institute thinks of 'Mocha Mousse'. According to the Executive Director, her thoughts are,
"For Pantone Color of the Year 2025, we look to a mellow brown hue whose inherent richness and sensorial and comforting warmth extends further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others."
Read below to learn more about Pantone Color of the Year and see what fans think.
'Mocha Mousse': The color of 2025
The Pantone Colour of the Year program, which is made up of color aficionados and the design committee, selects the color of the year each year. The color is perceived as a reflection of a shared desire, and it intends to convey a global attitude and mood.
According to Pantone, 'Mocha Mousse' is
"a warming, brown hue imbued with richness. It nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort."
It is a versatile shade that has a sophisticated and luxe touch. At the same time, 'Mocha Mousse' is the embodiment of minimalism.
Numerous brands have collaborated with Pantone and released products that match 'Mocha Mousse'. Some of these brands include Motorola, Spoonflower, Ipsy, Joybird, and more.
What do fans think of Pantone's 'Mocha Mousse'?
There is a mix of views and opinions regarding the Pantone Color of the Year, 'Mocha Mousse'. Below are some of the fans' thoughts.
One fan came in defense of the brown shade that was selected. They said,
"Why do we have to automatically associate brown with shit it’s really old" - @sruthiareddy commented.
Another fan commented what the color reminded them of. This is possible because of the Skims color palette.
"It’s giving Kardashian aesthetic" - @seejaneread says.
While another fan strongly interpreted the color as,
"It’s not a colour of the year it’s: „Every cis white person ordering their decaf, tripple mocha mousse, double shot privilege white an extra spoon of cream“ - @_sebastianconrad expresses.
One of the fans, an esthetician praised the color by saying,
"I FOR ONE ☝🏾 love this color and ITS BEAUTIFUL ON MY SKINTONE and I find it VERY CALMING 😊" - @labeautyologist.
However, another fan disagreed on how versatile the color can be. They said,
"Please note: it’s a shade of brown that actually washes melanin out and looks good on paler complexions. I’d never gravitate towards that shade of brown as a base for anything." - @sublimeoctober commented.
Another user expressed their views by saying,
"Idk. I kinda like it. It feels refreshing to me to have something a bit more muted and earthy, with that slight hint of a golden undertone to it. I sort of feel like the pushback is just about people’s distaste for brown shades, rather than finding the beauty in it." - @agwarddd_ agreeing with Pantone.
These are some of the thoughts online regarding Pantone's Color of the Year. Let us know if you like it or not in the comment section below.
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Whether you are on Pantone's Color of the Year boat or not, the Pantone Color of the Year has been decided. Brands and companies are already collaborating with Pantone and coming up with 'Mocha Mousse' inspired products. As fans have expressed, you either hate it or you love it.
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