“I see you and your beautiful smile”: Fans rejoice as adidas taps ex-One Direction member Louis Tomlinson for latest Predator football boots campaign

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Louis Tomlinson was featured in Adidas’s documentary dubbed ‘Under The Tongue’ to celebrate the impact of the Predator sneakers on football on its 30th anniversary (Image via Instagram/@louist91)
Louis Tomlinson was featured in Adidas’s documentary dubbed ‘Under The Tongue’ to celebrate the impact of the Predator sneakers on football on its 30th anniversary (Image via Instagram/@louist91)

Louis Tomlinson was featured in adidas’s documentary dubbed ‘Under The Tongue’ to celebrate the impact of the Predator sneakers on football on its 30th anniversary. The shoe brand teased snippets of the documentary on their Instagram on December 5, 2024.

Football and music fans were quick to spot the former One Direction star seated comfortably as he joined football stars and aficionados like David Beckham, Zinedine Zidane, Eniola Aluko and Jude Bellingham, amongst others, to pay homage to the legendary footwear.

Fans of the English singer were delighted to see him working with adidas, and one commented:

“I see you and your beautiful smile”
Netizens react to Tomlinson on the Under The Tongue documentary (Image via Instagram/@adidasfootball)
Netizens react to Tomlinson on the Under The Tongue documentary (Image via Instagram/@adidasfootball)

Others praised Louis Tomlinson for his cheerful demeanor in the video.

Netizens react to Tomlinson on the Under The Tongue documentary (Image via Instagram/@adidasfootball)
Netizens react to Tomlinson on the Under The Tongue documentary (Image via Instagram/@adidasfootball)

Others acknowledged the artist’s love for the football game and appreciated his collaboration with adidas.

Netizens react to Tomlinson on the Under The Tongue documentary (Image via Instagram/@adidasfootball)
Netizens react to Tomlinson on the Under The Tongue documentary (Image via Instagram/@adidasfootball)

Some netizens termed adidas’s decision to include Tomlinson in the Predator documentary as the best they’ve ever made.

Netizens react to Tomlinson on the Under The Tongue documentary (Image via Instagram/@adidasfootball)
Netizens react to Tomlinson on the Under The Tongue documentary (Image via Instagram/@adidasfootball)

More details on Louis Tomlinson’s role in the adidas Predator documentary, Under The Tongue

Louis Tomlinson has been a lifelong fan of football and has never shied away from expressing his love for the game. Per the Yahoo! News report of July 1, 2024, the singer joined his favorite club, Doncaster Rovers, as a reserve player in 2013.

The Back To You hitmaker also launched his solo career with a video filmed around Doncaster which featured Louis Tomlinson on the pitch at the Keepmoat Stadium.

As one with a passion for football, like the others featured in the documentary, Louis Tomlinson explores the cultural significance of the Predator shoes and how they changed the trajectory of football.

The video sees Craig Johnston, the brain behind the iconic silhouette, recounting his journey from coaching children’s football in Australia to designing the soccer boots that graced the feet of football icons.

Pete Martin of SoccerBible, who is collaborating with adidas on the documentary project also spoke about the legacy of the Predator and stated that it was an honor to make Under The Tongue alongside Keane Pearce Shaw.

He added:

"A boot with such personality too, not only does it mean so much to the culture of the game but it has been an unrivaled yet consistent giver of glory."

Nick Craggs, who is the Global Football General Manager of adidas, explained the rationale behind the documentary and its impressive lineup of athletes and superstars:

"Predator changed the game. We know what it means to us all at Adidas but as we come to the end of its 30thanniversary we felt it was fitting to hear from those who played such a crucial role in cementing its place in football culture."

You can watch the 60-second trailer on Instagram at adidas football to catch a glimpse of Louis Tomlinson and watch the full documentary on December 11, 2024, on the adidas Football YouTube channel.

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Edited by Zainab Shaikh