The global sneaker industry is buzzing with excitement as designer Salehe Bembury reveals the first look at his collaboration with PUMA. This partnership between the beloved designer and global sportswear brand was teased months ago with cryptic social media posts.
Fans are expecting Bembury to bring his signature touch to PUMA with this collaboration. With his involvement in PUMA Hoops, the designer is set to create a signature basketball shoe while helping recruit new athletes for the brand. This dual role gives Bembury added responsibilities of understanding the global sportswear market, apart from designing.
Salehe Bembury took to his official Instagram handle to give his fans a glimpse of what he is cooking with PUMA.
The post was quick to gain traction worldwide. Till now, it has amassed over 15K reactions and 220+ comments from sneakerheads. Below is what a fan had to comment:
"Iām going to need those."
Other sneaker enthusiasts also weighed in on the comment section of the post. Below is what some of them shared, adding to the hype of the newly surfaced pictorials of Salehe Bembury x PUMA sneakers:
"This guy is gonna have us all wearing Puma in 2025. Iām here for it," declared a fan.
"Bro, are you kidding me!? The Puma Deviate Nitroās with the Salehe touch š š¤š¼! These are š„. Iām rocking these for the Vancouver Marathon," remarked another.
"Never misses š„š„," joined in a third.
"Oh these are it," lauded a fourth.
"For someone, puma sparked his love for sneakers further Iām here for this šÆš," shared a fifth.
"Salahe don't miss!" commented a sneaker enthusiast.
"Guess I found my new running shoes," declared another.
"This guy can make us wear Toms like it is 2010 and we are seriously going to š," joked a third.
"Damn!! You made Puma look cool again," remarked a fourth.
"My first running shoes ā½," shared a fifth.
"Great concept!" expressed a netizen.
"Damn heās back wow these are good," lauded another.
A closer look at the first Salehe Bembury x PUMA shoes
The first images of the Salehe Bembury x PUMA sneakers showcase an eye-catching design. The shoes have a blue midsole with wavy patterns. The textured design is a signature of Bemburyās aesthetic.
The upper is dressed in a green shade and accented with brown webbing. The PUMA formstrip is reimagined with a speckled navy finish, adding a subtle contrast to the overall design.
A yellow PUMA x Salehe Bembury logo on the medial side of the upper completes the look.
While the initial images reveal a running shoe, this collaboration is expected to go beyond a single silhouette. Bemburyās role within PUMA Hoops hints at a broader plan.
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