Fashion designer Lola Casademunt, well-known for her colorful designs and the company that bears her name, passed away at the age of 93.
Using the company's official social media accounts, her family verified the news, writing:
"It is with deep sadness that we inform you of the passing of our founder and the soul of our company, Mrs. Lola Casademunt."
Her fortitude and tenacity in starting her fashion profession in the face of adversity are hallmarks of Lola's heritage.
History of the iconic brand, Lola Casademunt
Lola Casademunt was born and brought up in Barcelona, and when she had to deal with the challenges of widowhood and raising four children, her entrepreneurial spirit was sparked. She started making hair accessories from home in 1981 because she needed to provide for her family.
Lola started off by selling headbands and bows out of her basement, but her skill soon attracted attention, enabling her to go from accessories to entire apparel lines.
The post continued about her crucial contribution was emphasized in the statement from her company:
"Mrs. Lola was, and will always be, the heart and foundation of our company. A strong and resilient woman who, in 1981, after losing her husband and raising four children, decided to embark on a journey to support her family."
Her idea of femininity and empowerment via color and design has persisted over the years as the central theme of her work.
The brand has grown tremendously since its launch. Currently, it runs four franchises, more than 27 exclusive stores, and a large number of points of sale through major merchants throughout Spain, with more sites spread around Europe. They recently revealed around $46 million in sales, a remarkable 59% rise over the prior year.
Lola handed over the company's leadership after more than 40 years to her daughter Maite Gassó, who has been its president and creative director since 2018.
The brand has increased its offers and adopted new trends under her direction, including the launch of the high-end label "Maite by Lola Casademunt." The signature style of the Lola Casademunt brand is still there in this collection, but it has been updated to appeal to modern women.
She stands out for her distinctive fusion of flamboyance and functionality, crafting items appropriate for spectacular events and daily wear drawing interest from influencers and celebrities alike.
Lola formed her theory around the emotional bonds people develop with their clothing by stating,
"I believe fashion should serve the people wearing it."
Her family pledges to follow this strategy as they continue her legacy.
The fashion industry is mourning this trailblazer's passing, who not only influenced the regional fashion scene but also expanded her reach into foreign markets such as the Middle East and Latin America.
Many women throughout the world have found their fashion experience enhanced by the brand's acceptance of diversity and ability to accommodate a wide range of interests and trends.