Sha'Carri Richardson has taken the internet by storm since she shared her photos from the upcoming Nike footwear collection, Nike Superfly, exclusively designed for women.
The Athlete gave a sneak peek of the shoes on her Instagram and wrote, “1 of 1! The only one! New Nike Women Air silhouette! Coming soon…”
In the pictures, we see Richardson in a navy blue Nike bomber jacket paired with a mini-skirt. A pair of knee-length socks and electrifying silver-black shoes from Nike complete her look.
According to a report by Sneaker News, the Nike Superfly features a running-inspired design that includes perforated uppers and a smooth midsole. The design sheds excess padding with a low-profile fit at the toe, making it the best fit for sprinters. As of now, Nike has made no official announcement.
The shoe is covered mostly in silver with a hint of a black and bluish color. A Swoosh logo placed near the heel gives it a minimalistic look.
In March 2024, Nike signed a five-year sponsorship deal with Sha'Carri Richardson worth $20 million. The partnership reflects the strong bond between the brand and the sprinter. It also defines her stature as a premier athlete.
How have fans reacted to the news?
When Sha'Carri Richardson announced the news on her Instagram handle, many fans took to the comments sections to share their excitement.
“Flo Jo is so happy..fashion and track.” One fan wrote that Richardson reminded her of the great athlete, Florence Griffith Joyner.
“Born to shine.” Another person commented.
“Look, listen, listen Linda… That’s my Track Star. Just gorgeous. I get a certain kind of joy anytime I see her posting or doing anything, something, and in this case here….doing da dam thang.” Someone else praised the sprinter.
“Stunningly gorgeous ShaCarri! I’m so proud of you young lady! Keep soaring.” One more wrote.
Nike women’s Instagram page dropped three silver hearts on her post.
All about Nike's collaboration with Sha'Carri Richardson
Sha'Carri Richardson became the brand ambassador for Nike in 2019 following her performance at Louisiana State University. She signed a $20 million sponsorship deal with the brand in late March 2024 which extends till 2028. It covers her participation in the 2024 Paris Olympics and the upcoming 2028 Los Angeles Olympics.
She was also a part of Nike’s “runaway campaign” that celebrated the spirit of women who are ready to break boundaries and outshine their male counterparts.
Sha'Carri was also seen as a muse for the Spring 2024 Nike x Jacquemus collection. Reflecting on what fashion means to her, she said:
“Fashion is so personal, and I definitely use it to express myself — it can show how you feel, your mood your creativity. From the colors you wear to the risks you take, fashion can be an outlet to show the world a little bit of who you are."
“And that’s why I’m inspired by Simon’s collection; the pieces are edgy and elegant at the same time, and it inspires me to keep showing up as I am, while hopefully inspiring others to do the same.” The athelte concluded.
Known for her striking nail art and funky hairstyles, Sha’Carri Richardson has inspired millions of women with her unique fashion style. She knows the technique of blending sports with fashion and delivers outstanding results. For instance, she wore a custom top made from upcycled sneakers at a Basketball game.
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In addition to Nike, Sha'carri Richardson is sponsored by Beats and Apple Music, signifying her influence in the world of sports and lifestyle.
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