Olivia Rodrigo is the face of Lancôme’s latest L’Absolu Rouge Drama Matte campaign, and fans can’t get over her bold visuals. Videos and images of the songstress wearing two shades of the newly improved formula of the matte lipstick line have been circulating on the Internet since December 17, 2024.
@Pop Base on X shared images of Rodrigo modeling two of the ten new lipstick shades. In the first frame, the Driver’s License hitmaker models against a bright pink backdrop wearing a mock neck top in a similar shade to her Haute en Pink lipstick. On the other, Rodrigo wears a leather dress in the same shade as her 430 Plum addiction lipstick.
An X user reacted to the post with the comment:
“Face card has unlimited funds.”
Other comments mirrored the one above, commenting on her looks:
“She looks so good,” a comment read.
“Wow! I’ve only seen Olivia Rodrigo singing every time, and it’s new and refreshing to see her like this. She’s a charming artist,” a fan stated.
“She is always absolutely stunning,” another Netizen commented.
Fans were also impressed with Lancôme’s choice of brand ambassador:
“She truly embodies elegance and grace. Lancôme couldn’t have a better ambassador to represent their brand,” an X user praised.
“Olivia Rodrigo serving elegance and beauty for Lancôme Paris! A perfect match of grace and glamour,” another comment read.
“Olivia Rodrigo and Lancôme? Guess beauty just got a new definition,” a fan replied.
Other fans of the singer showered her with praises for her visuals:
“The face of a new generation with timeless style,” a comment read.
“She shines in everything she does,” another fan stated.
“Now that’s how you do it,” another fan replied.
More details on Olivia Rodrigo’s L’Absolu Rouge Drama Matte lipstick campaign
The lipstick campaign is Rodrigo’s first since joining the French brand as an ambassador in November 2024. Marie-Eve Dove, Global Marketing VP for Lancôme, in a statement to Forbes, revealed that the L’Absolu matte lipstick was the obvious choice for the star’s first Lancôme campaign:
"Starting with a lip product for Olivia’s first campaign was so obvious!"
She continued:
“Lipstick is often the entry point for many people into the luxury beauty world, and matte lipsticks are coming back as a trend in a reinvented way.”
The campaign video titled High on Color, High on Drama with Olivia Rodrigo, sees the singer in a dark red leather dress that matches her 430 Plum Addiction lipstick. With her hit track, Get Him Back! Playing in the background, she transitions into a pink dress that accentuates the 399 Haute en Pink shade of lipstick she has on. At the end, Rodrigo introduces the new product line.
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The Lancôme L’Absolu Rouge Drama matte lipstick comes in 10 new shades and is available for $35 on the brand’s website.
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