Swarovski is kicking off the holiday season with its latest campaign, "Party of Dreams". The marketing campaign features the global ambassador and Grammy-winning artist Ariana Grande.
The campaign, designed by Swarovski’s Global Creative Director Giovanna Engelbert, offers viewers an experience of high-energy glamour. Ariana Grande is seen in the campaign walking into an extravagant club scene. The scene sports the luxurious feel of Swarovski.
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As the brand’s ambassador, she is styled in a couture creation by Engelbert herself. The global artist is seen draped in jewels from the brand's Millenia and Matrix Crash collections. Her high-energy presence in the video shared over official social handles, has made her fans go head over heels.
Ariana Grande x Swarovski
The "Party of Dreams" is a campaign designed to showcase Swarovski's latest holiday pieces. According to Engelbert, Swarovski’s Global Creative Director, it is a full-fledged celebration to kick off the holiday season.
Below is what the official post had to say regarding the "Party of Dreams":
"Dance the night away with our Global Brand Ambassador Ariana Grande as she lights up the floor in a luminous Swarovski Couture dress and iconic Millenia jewelry. Celebrate the holiday season with dancing, joy and light filled jewelry."
The campaign, shot by fashion photographers Mert and Marcus, brings a cinematic edge to the holiday jewelry industry. Every shot of the campaign features shimmering backgrounds and couture styling of the subjects present.
As the center of attraction of this event, Grande effortlessly channels the campaign’s theme of joy and glamour. Wearing jewelry of Swarovski, she delivers a bold and glamorous feature.
Fans across the world started swooning over Grande, as soon as the campaign dropped. Below are what fans had to comment on the official post of the "Party of Dreams" featuring the global music star:
"DIAMONDIANA GRANDE" - said a user @ronaldyalencar on the Instagram post.
"We are here to shine with ariana grande 💖" said another user.
"ARIANA THE STUNNING WOMAN YOU ARE!" one user commented.
Reactions continue:
"We need a word stronger than Mother🔥"
"The outfit, the walkkk, the look, HER FACE, so classy, SHE IS A DIVA."
Fans are going head over heels. Grande’s role in the campaign has been met with widespread excitement from her fans, who are thrilled to see the pop icon in Swarovski’s campaign. The global brand ambassador of the luxury brand has garnered numerous fans' attention around the globe.
With the launch of the "Party of Dreams" campaign, Swarovski invites everyone to this holiday season. Grande’s presence sports a pop culture appeal to the campaign.
For those who are interested, the full collection is now available on Swarovski’s website.
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