Nike is gearing up to relaunch the Air Diamond Turf sneakers. As revealed during Nike's latest SNKRS Showcase, the Air Diamond Turf “49ers” colorway will reportedly be launched on February 12, 2025, with a retail price of $150.
The design of this brand new "49ers" colorway of the beloved Air Diamond Turf sneaker line is directly inspired by the American football coach and former actor Deion Luwynn Sanders Sr.
Below is what Nike had to mention about its SNKRS Showcase:
"SNKRS Showcase livestreams are designed to speak directly to the most ardent in Nike’s sneaker community, providing official information straight from the source about future Nike styles before they hit the market."
It continues:
" Joining the new silhouettes are the restyled Air Max 95, Air Max Craze and Air Diamond Turf models, along with a hyper blue colorway of the Air Max Plus."
Delving into Nike Air Diamond Turf "49ers"
The upcoming “49ers” colorway directly references Sanders’ NFL career, particularly his time with the San Francisco 49ers. The shoe features a color combination of white, black, red, and gold, a color palette similar to the team’s colors with some additions.
Deion Sanders, also known as "Prime Time," is a two-sport superstar celebrated in the NFL and MLB. Sanders’ partnership with Nike brought up the original Air Diamond Turf line.
The Diamond Turf sneakers were originally launched in 1993. Key features of the original shoes included a midfoot strap and Sanders' iconic logo. Over the years, the line has been featured with multiple iterations, with the upcoming 2025 release being the latest.
The upper of the latest iteration of the loved sneaker line sports a clean white leather base, which is contrasted by bold red accents on the overlays and branding.
Black detailing has been added on the tongue and heel. Subtle gold mesh on the midfoot strap is also featured. The original Sanders logo appears on the tongue. The rubber outsole of the shoes sports a sleek design.
Via an official press release, Nike highlighted the upcoming sneakers that have been reimagined, along with other brand-new silhouettes. Below is what the brand had to mention:
"Among the footwear previewed during the stream are two new styles for women: the Nike Air Superfly and a matte green colorway of the Air Max Muse, which debuted earlier this season in metallic silver.
It continues:
Joining the new silhouettes are the restyled Air Max 95, Air Max Craze and Air Diamond Turf models, along with a hyper blue colorway of the Air Max Plus."
After the official launch in 2025, fans can purchase these sneakers via Nike SNKRS and other select retail locations.
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