"Definitely a controversial choice": Netizens have mixed reactions to Donald Trump being featured on TIME magazine's Person of the Year cover

TIME
TIME's Person of the Year (Image via Instagram)

TIME magazine’s decision to name Donald Trump its Person of the Year 2024 has drawn splitting reactions from netizens. Social media platforms were swamped with heated views, with a comment briefly expressing the prevalent sentiment concisely:

“Definitely a controversial choice.”

Meanwhile, his supporters celebrated the acknowledgment of Trump’s power, announcing:

“Cheers to the next 4 years of greatness,”

Others were far less excited, with one critic mockingly commenting:

“He’ll be on the cover of Sports Illustrated next.”

The statement highlights Trump’s persisting ability to rouse public discourse, functioning as a reminder of TIME’s tradition of picking figures based on effect, whether celebrated or condemned.

This year’s selection reflects both Trump’s influence on American society and the deep splits around his legacy. Let’s take a closer look at the rationale behind TIME’s selection, the social media firestorm it sparked, and the larger consequences for media and society.

TIME's Person of the Year (Image via Instagram)
TIME's Person of the Year (Image via Instagram)

TIME’s selection concentrates on influence, not approval ratings

TIME’s Person of the Year title has always concentrated on impact rather than popularity, and Donald Trump’s selection is consistent with this strategy. Despite current legal challenges and a polarizing political career, Trump’s influence on 2024’s political state is indisputable. From shaping Republican primary races to controlling news cycles, his persona remains an important force in American politics.

Supporters acclaimed the decision, with one comment asserting, “Thank God Trump won.”

TIME’s editors defended the selection by pointing to Trump’s ability to rally large voter bases and draw global attention. Yet critics, like one who accused the magazine of seeking profit over reliability, stated:

“Y’all must really need the money.”
TIME's Person of the Year (Image via Instagram)
TIME's Person of the Year (Image via Instagram)

Social media showcases divided reactions

The announcement evoked a gush of comments across platforms, indicating the bleak split in public opinion. Trump’s supporters saw the cover as validation of his persistent influence, with statements like:

“Haters can stay mad”

Some critics raised questions over the magazine's legacy:

One fan’s reaction, “Making TIME Magazine Great Again!” accentuated the commemorative mood among Trump’s base.
Yet another doubted the magazine’s intentions, ironically forecasting Trump’s next cover look: “He’ll be on the cover of Sports Illustrated next.”

Such polarized views mirror the broader cultural and political divisions Trump continues to affect.


The announcement highlights TIME’s role in reflecting societal divides

TIME’s decision to feature Trump as Person of the Year once again highlights the magazine’s role in generating public debate. Historically, the title has been awarded to figures who shape the cultural or political plot.

Critics argue that the selection prioritizes controversy over constructive dialogue. Conversely, supporters see it as a recognition of Trump’s undeniable influence, whether one views it positively or negatively.

As a fan stated, “Great choice! All these negative comments are so extreme.”

Ultimately, this year’s cover represents the challenges media outlets face in balancing their mission to have societal influence with the possibility of isolating audiences separated by deep ideological gaps.

TIME's Person of the Year (Image via Instagram)
TIME's Person of the Year (Image via Instagram)

Donald Trump’s selection as TIME’s Person of the Year for 2024 has reignited debates about affect, media responsibility, and public view. While his supporters rejoice in the acknowledgment of his impact, critics have shunned the move.

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Edited by Yesha Srivastava