Converse unveils "Love Me, Love Me Not" campaign for Valentine’s Day: Everything we know so far

"Love Me, Love Me Not" is Converse's new ad campaign that celebrates self-love and individualism, and it drops just in time for Valentine's Day. In this campaign, supermodel Alex Consani takes on two personalities to highlight the many ways love may be expressed.

Offering customers one-of-a-kind ways to showcase their own style for the special occasion, the campaign unveils a carefully selected assortment of footwear and clothing that combines timeless patterns with romantic themes.

At its heart, the ad revolves around a mesmerizing music video in which Alex Consani plays two distinct roles, the seductive "Love Me" and the rebellious "Love Me Not." A message of self-compassion and confidence is promoted in the tale, which defies typical Valentine's Day themes.

The entire collection is available for purchase on Converse's official website and the prices of the products range from $65 to $125.

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Converse's "Love Me, Love Me Not" Valentine’s Day campaign: more info

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Highlights of the Collection

The campaign consists of eleven unique shoe types and matching wardrobe items that make up the "Love Me, Love Me Not" collection, all of which were carefully crafted to reflect the message of the ad.

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Chuck 70 Valentine's Day:

The Chuck 70 Valentine's Day sneakers come in two variants, the high-top shoes are priced at $95. Another is the low-top version that comes in a jellyfish jitter colorway and is priced at $90. Both the sneakers feature small roses, studded all over the body of the shoes, as well as large red hearts printed over the premium rubber outsoles, which rings a bell to the vastly celebrated V-Day.

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Chuck Taylor All-Star Valentine's Day:

The Converse Chuck Taylor All-Star Valentine's Day sneakers also come in two variants, the high-top shoes feature a vintage white colorway and are priced at $70. The low-top shoes feature a classic black colorway and are priced at $65.

These special Chuck Taylor shoes also feature small red roses, along with red hearts studded all over the body of the shoes. The outsoles of the sneakers are built from premium rubber and feature a dark brown color.

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Chuck 70 De Luxe Heel Platform Valentine's Day:

These sneakers are built from premium black leather and feature a high-top finish, with block-design platform heels. There are heart-shaped metal accents around the ankles that add contrast and highlight the theme of the special collection. These sneakers are priced at $125.

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Chuck Taylor All-Star Dainty Mary Jane Valentine's Day:

The sneakers are built from shiny patent leather that gives a Mary Jane look, and feature an ultra-low design and two buckled straps, that give a retro look. The buckles are made of heart-shaped metal, and the outsoles also contain printed hearts, that add a spotlight to Valentine's Day. These sneakers are priced at $70.

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Chuck Taylor All-Star Lift Platform Valentine's Day:

The low-top sneakers feature the same canvas upper and come in a park red colorway. There are hearts embroidered on the sides, and the sock liners are also printed with roses. The outsoles also have single-printed hearts in each shoe. The shoes flaunt raised platform heels, that provide an elevated look. The sneakers are priced at $75.

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Cropped Hoodie for Valentine's Day:

This warm hoodie has delicate heart designs and is available in two colors: Converse egret and black. It's quite a good choice for the winter season, bringing both comfort and style.

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The "Love Me, Love Me Not" ad campaign by the shoe brand gracefully encapsulates Valentine's Day by pushing people to embrace themselves fully. Love and self-expression are complex concepts, and this dichotomy highlights that complexity.

Brand ambassador Alex Consani inspires people to embrace love in every form via captivating storytelling and fresh designs. Besides providing fashionable choices for the season, this collection also starts a larger discussion about being authentic and exceptional.

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