Conagra Brands set to roll out GLP-1 friendly labels for ready-made meals in 2025

GLP-1 friendly frozen foods to reach supermarkets near you (Image via X/@ConagraBrands)
Conagra Brands set to roll out GLP-1 friendly labels for food items (Image via X/@ConagraBrands)

Individuals who are taking GLP-1 medication are advised to be mindful of what they eat. Their food habits should ideally focus on a balanced diet that contains fiber, such as grains, fruits, vegetables, etc.

Although proper medication is of the utmost importance, a balanced and healthy lifestyle can help keep their blood sugar level and weight under control.

Around 15 million adults in the US follow this medication, which helps keep Type 2 diabetes under control and also assists in the weight loss journey. Sometimes, this medication can control one’s appetite, eventually compromising their nutrient intake.

Conagra Brands already has a line of Healthy Choice options in place. However, it has announced that it will introduce an ‘On Track’ mark on its products from January 2025 onwards.

The label will be marked on 26 Healthy Choice food items, thereby indicating that the items are high in protein and are a good source of fiber.

In addition to these qualities, the food items have low calories which in total make them GLP-1 friendly. As per the company's press release, Healthy Choice becomes the first food brand to have introduced the friendly mark.

The reason why Conagra Brands has introduced this badge is to help buyers find those food items that suit their needs. As per the press release by the company, individuals who are on GLP-1 medication or gradually opting out of it can also choose these products.

Alternatively, individuals who are working towards natural weight management or simply want to follow a healthy lifestyle can try these items depending on their needs.


The GLP-1-friendly label gives customers the option to try trusted meals

According to Bob Nolan, Vice President of Demand Science at Conagra Brands, the increasing use of GLP-1 medications offers a promising opportunity to assist Americans with diabetes, weight loss, and healthier living.

Conagra Brands introduced the On Track badge to emphasize its dedication to offering accessible and nutritious meal options designed to meet these needs. Another company official Jill Dexter added,

“Healthy Choice has always been a leader in nutritious frozen meals. This new on-pack label builds on that legacy and is the latest in a long line of ways the brand has evolved to deliver modern health, providing consumers with clear guidance and trusted meal options.”

As mentioned, the decision to introduce the label is to meet the needs of individuals under GLP-1 medication. It is noteworthy that the badge will be featured on Healthy Choice Café Steamers® and Simply Steamers. The items are available at popular locations like Walmart, Target, Kroger, and others.

These products have been chosen for their smaller portion sizes and affordability, with meals priced at $3.49 and $3.99, respectively.

It must be noted that the meals themselves remain unchanged as the badge merely identifies products that align well with the needs of GLP-1 users. All items displaying the badge have undergone USDA review and approval, ensuring they meet regulatory standards. To find the complete list of items, one can visit conagrabrands.com.

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Edited by Zainab Shaikh