Love Island USA star Kordell Beckham bagged his dream collaboration earlier this year with Cheez-It. Reportedly he manifested the collaboration on the show when revealed to Serena Page, who he met on the show, that one of his long-term goals was to bag a partnership with Cheez-Its.
Even after winning Season 6 of the show, Beckham maintained that his long-term goals had not changed, as he still hoped to bag a partnership with the cheesy snack brand. He even pitched new flavor ideas to the brand, suggesting that he would love to try Cheez-Its in a more spicy flavor.
The Love Island star's dreams finally came true when the duo collaborated to create a new Cheez-It bundle - the Kordeezy Cheezy Couple. The bundle includes boxes of Beckham’s favorite flavors with his face on them. The two flavors are White Cheddar and Hot & Spicy Cheez-It, which combine to form Beckham’s dream flavor combo.
Fans can get their hands on these cheesy delights on the official Cheez-It website, Walmart, Amazon, and Target.
Cheez-It x Kordell Beckham collaboration releases two new flavors
Although the original collaboration between the duo took place in August, within a couple of months, the Kordell x Cheez-It duo is back with two new flavors of Cheez-Its.
The new duo features a brand new flavor duo - Cheez-It Extra Toasty Cheddar Jack and Cheez-It Smoked Cheddar crackers. The brand has named this new combo The Kordeezy Fantacheezy.
Speaking about this new collaboration, Cara Tragseiler, senior brand director for Cheez-It, said in a statement,
"Flavor innovation is a huge focus for Cheez-It. Whether it’s an entirely new product, a new way to enjoy our existing flavors, or creating a full menu of Cheez-It infused dishes, we’re always focused on ways to bring fans an engaging experience with our irresistible snack."
Speaking about this new collaboration with Beckham, Tragseiler continued,
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"It was clear after our first release with Kordell that Cheez-It fans absolutely adore him, as do we, so we are excited to bring even further fan connection to life at the Cheez-It Citrus Bowl, where he’ll be releasing the new Kordeezy Fantacheezy bundle during the game."
The flavor will be available for purchase on December 31, 2024, and can be purchased from the official Cheez-It website.
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