Chanel is all set to welcome its new creative director, and it is reported that Matthieu Blazy, the current creative director at Bottega Veneta, might be the top contender. The French-Belgian designer has been serving as the creative director at Bottega since 2021. However, the news of this possible shift to Chanel has gotten fans very excited.
Fans have not shied away from expressing their excitement about the possibility of Matthieu Blazy becoming the new creative director at Chanel, claiming that the designs at the brand are about to get a significant upgrade.
While most fans have expressed their excitement about Blazy's onboarding as the Creative Director of Chanel, others also thought that he should have completed his tenure at Bottega and then eventually retired with them as well.
On a larger scale, fans are excited to see what Blazy can bring to the table with Chanel. However, since an official announcement is yet to be made, this shift is still speculative and should be taken with a grain of salt.
Why should Chanel allegedly go with Matthieu Blazy as their next Creative Director?
According to Lauren Sherman's newsletter, Blazy was up against other popular contenders like Marc Jacobs, Thom Browne, and Hedi Slimane, among others. However, Blazy stands out among this line of talented designers as he is "fresh yet proven."
It is believed that Matthieu Blazy can bring fresh ideas to the table without the burnout that comes from having spent way too many years in the industry. Moreover, since he does not have his own fashion line yet, his attention at Chanel would be undivided, and he would not take away from Chanel's own spotlight.
Adding to this, it is also speculated that Blazy stood out over designers like Hedi because he would not try to change the way things are at Chanel by taking control over all aspects. There is no denying the fact that Blazy's work at Bottega has shown that he is able to carve a new path and come up with fresh design ideas while also respecting heritage and keeping the core tone of the brand in place.
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There has been no confirmation or official announcement in this matter.
Chanel's previous creative director, Virginie Viard, stepped down from her role in June 2024, after having served as the brand's creative director since 2019. She was appointed as the creative director at Chanel after the death of Karl Lagerfeld. Although Virginie was employed by Chanel for thirty years, she only served in this particular role for five years. The brand has since been on the lookout for someone to take over the prestigious role, and Matthieu Blazy might just be the one to do so now.
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