AURALEE x New Balance set to launch brand new 990v4 sneaker collaboration

London Landmarks During London Fashion Week - Source: Getty
London Landmarks During London Fashion Week - Source: Getty

AURALEE x New Balance is ready to release their Made in USA collaboration. Set to release on December 13, 2024, the collection will drop two varied colorways of 990v4 sneakers: Taupe and Dusty Blue. Both are priced at ¥44,000, which is approximately $300.

This latest partnership centers around the beloved New Balance 990v4 silhouette. The line is refreshed with Auralee’s minimalistic touch in the design.

The 990 series was first launched in 1982 by New Balance. This much-acclaimed line now continues with the 990v4 with the AURALEE x New Balance collaboration.


Looking into the AURALEE x New Balance 990v4 sneakers

The collaborative 990v4 sneakers feature two different color options that are listed below with images.

1. AURALEE × New Balance Made in USA 990v4 (Taupe)

AURALEE × New Balance MADE in USA 990v4 (Taupe) (Image via AURALEE)
AURALEE × New Balance MADE in USA 990v4 (Taupe) (Image via AURALEE)

This Taupe iteration of the latest shoes sports olive and brown shades. They are further complemented by light blue on the midsole and around the toe area. Evidently, these sneakers sport a balance of warm and cool tones.

2. AURALEE × New Balance Made in USA 990v4 (Dusty Blue)

AURALEE × New Balance MADE in USA 990v4 (Dusty Blue) (Image via AURALEE)
AURALEE × New Balance MADE in USA 990v4 (Dusty Blue) (Image via AURALEE)

Comprising beautiful suede overlays, grey underlays, and a blue mesh base, this variation comes in a Dusty Blue colorway. Creamy accents are also seen on the midsole. The heel counter sports a shade of teal.

Below is how AURALEE had to describe these brand new shoes:

"AURALEE and New Balance have updated the 990v4’s materials, colors,and details.It features a premium selection of nubuck, mesh, and suede, giving it a classic, elegant look with subtle depth created by layering slightly different tones within a tonal color scheme."

Here is what the brand has officially stated regarding the materials that have been used to craft the Made in USA 990v4:

"UPPER: NATURAL COW LEATHER AND SYNTHETIC FIBERS"
"SOLE: RUBBER AND SYNTHETIC MATERIALS"

AURALEE x New Balance: The collaboration explored

Auralee is a Japanese label known for its experimental designs with soft tones, which are often talked about. The brand has garnered a notable amount of attention in the footwear and fashion industry.

On the other hand, New Balance is a global footwear and apparel brand. AURALEE x New Balance have previously collaborated to bring up models like the 1906R and Warped Runner. The latest and new iteration of the 990v4 takes this partnership forward.

After the release on December 13, 2024, the shoes will be available for global purchase via the official websites of AURALEE, New Balance, and other select retailers.


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Edited by Sangeeta Mathew