Asics honors Late Formula 1 Driver Ayrton Senna with the launch of Gel Kayano 14 sneakers

Nice Daily Life And Economy - Source: Getty
Nice Daily Life And Economy - Source: Getty

Asics has come out with a special edition of its Gel Kayano 14 running shoes, in commemoration of Ayrton Senna's great legacy. His name still inspires millions in the world of Formula 1 even many years after his untimely death.

Renowned for his unrivaled skill on the track as well as his humanitarian initiatives, the legend lives and endures as the epitome of excellence and resiliency. The Asics Gel Kayano 14 Ayrton Senna sneakers will be released in Brazil on December 9, 2024, and globally on December 10, 2024.

The Gel Kayano 14 Ayrton Senna edition shoes from Asics embody what Senna projected on track: speed, precision, and brilliance. The sneakers would not be an ode to this legacy but a testament for Asics in delivering their premium performance footwear with some story behind them.

The partnership perfectly welds the innovative design of Asics together with one of the sport's greatest drivers' rich history and spirit.


Asics Gel Kayano 14 sneakers: More details

Inspired by Ayrton Senna's legendary career, Asics has launched the Gel Kayano 14 sneakers in two distinct colorways: Lotus and McLaren, concerning the most iconic phase of his Formula 1 journey. The two colorways are inspired by the two iconic vehicles he put the tracks on fire with.

Lotus Colorway

The Lotus colorway pays homage to the early days of Senna's racing career, particularly with Lotus, during his victories for which he is still remembered. It features a sleek black base, accented by striking gold details, in an almost iconic black-and-gold livery of the Lotus 97T he drove in 1985.

The elegant contrast between black and gold makes it sophisticated and mirrors the timelessness of Senna's racing prowess. The Asics branding has been highlighted with a reflective touch to enhance visibility under low-light conditions.

McLaren Colorway

This is a colorway celebrating the years when Senna reached his peak in Formula 1, cementing his legacy through three world championships in driving for McLaren. It sports a bold white base with bright red accents, an embodiment of the iconic McLaren-Honda MP4/4 car used during the 1988 season.

The red accents give the design an aggressive and dynamic touch, portraying the fire that fueled his fierce determination for the sport. This colorway has the same technical features as the Lotus version.


Design & technical aspects of the Asics Gel Kayano 14 sneakers

The Asics Gel Kayano 14 Ayrton Senna edition sneakers feature a mesh upper for breathable airflow, with synthetic overlays to create durability and advanced cushioning technologies.

The Lotus and McLaren sneakers express the perfect marriage of retro look and modern performance technology. Drawing inspiration from the aerodynamic lines of the Formula 1 cars, this design imparts speed and precision.

Both versions use Asics GEL™ cushioning, which offers high shock absorption and comfort. The FlyteFoam™ midsoles give a responsive, lightweight feel. The rubber outsole is durable and provides a sure grip on any surface.

The sneakers are equipped with reflective elements for safety during evening wear. Senna's signature and racing motifs are paired with perfect detailing.


A celebration of the legacy

The Ayrton Senna sneakers celebrate the immortal legacy of one of Formula 1's greatest drivers. With its two well-thought colorways, the sneakers commemorate key moments in Senna's career with comfort, performance, and style.

The Lotus version is rich in sophistication and nostalgia, whereas the McLaren version embodies passion and energy. With the right balance of innovation and storytelling, this collection stands out from any lineup of sneakers. The shoes will be released in Brazil on December 9, 2024, and globally on December 10, 2024.

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Edited by Apoorva Jujjavarapu