Anna Sui launches fragrance collection 'Wild Wonder' to celebrate 25th anniversary

Anna Sui: Wild Wonder Collection (Image via Anna Sui)
Anna Sui: Wild Wonder Collection (Image via Anna Sui)

On November 13, Anna Sui, a popular American fashion designer, dropped a new fragrance collection called the Wild Wonder Collection to celebrate 25 years of her beauty line. The brand is known to create original, modern clothing inspired by deep research into vintage styles and a touch of cultural elements.

The Wild Wonder collection by Anna Sui is a set of five new perfumes, each retailing at $77. Each perfume has a special scent made to feel magical and adventurous. The bottles are decorated in fun, eye-catching designs, making them perfect to collect and display. The collection brings out Anna Sui’s interest in storytelling, adding small, fairytale-inspired details.


Inside Anna Sui's Wild Wonder collection

From the vintage, 'Anna Sui Classic Eau de Toilette' launched by the fashion designer in 2009, Anna Sui is back again to celebrate the 25th anniversary of her beauty line by launching the collection with 5 sets of fragrances.

The scents' names are Dew Fields, Utopia Mist, Thorn of a Rose, Electric Whisper, and Mystic Luna. Each fragrance features a different rose note like Damascus or tea rose, as its anchor and comes in a bottle of 50 ml.

On Thursday, November 13, Anna Sui uploaded a new video on Instagram revealing her new fragrance launch, with the caption:

"Introducing the Wild Wonder Collection. Experience the world of Wild Wonder through a collection of five whimsical fragrances inspired by Anna Sui’s fashion and creativity."

The caption goes on to say,

"Each fragrance in this collection tells a piece of a story about an adventure in dreams. Float through this magical realm where your senses will be invigorated with notes of rose in many unique forms."

The 'Dew Fields' comes with a rose green tea fragrance and resembles the sound of water and greenery. The 'Utopia Mist' is centered around kaleidoscopic Shangri-La, resembling a warm breeze. The 'Thorn Of A Rose' is inspired by roses for a fresh feeling.

The 'Mystic Luna,' is inspired by the crescent moon, giving it a more feminine touch. Lastly, the 'Electric Whisper' offers a rose lychee scent for an energizing vibe.

Anna Sui Wild Wonder Collection (Image by Anna Sui)
Anna Sui Wild Wonder Collection (Image by Anna Sui)

All 5 newly launched fragrances in the collection have floral notes. The Dew Fields offers fresh floral notes with lemon and sandalwood at its top and base. The Utopia Mist has more of a woody note, adding a floral, spicy touch to the scent. As the name suggests, the Thorn of the Rose offers a floral, woody scent with rose damascena and violet in its heart.

The Mystic Luna offers a floral amber scent with rose grass and jasmine petals in its heart. Lastly, the Electric Whisper offers a floral fruity scent with rose, lychee, guava, and magnolia in its heart.

The packaging of the fragrances is subtle yet very feminine with vintage charm and floral patterns, giving the classic Anna Sui vibes.


The fragrances in Anna Sui's Wild Wonder collection come in the size of 50 ml each. It is now available on Anna Sui's official website at $380 for the entire Wild Wonder collection and $77 for the individual fragrances.

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Edited by Apoorva Jujjavarapu