Adidas is all dolled up to celebrate the 30th anniversary of its loved Predator football boot franchise. The global sportswear brand has launched a campaign featuring football icons, and celebrities from other fields.
The campaign will release a feature-length documentary, premiering on December 11, 2024, at 9 PM CET on the adidas football YouTube channel.
The documentary is named Under The Tongue and is directed by Keane Pearce Shaw, and adidas has co-produced it with SoccerBible.
The film’s trailer has been released today. Take a look:
Exploring the Under The Tongue campaign by adidas
The adidas Predator was launched in 1994. This boot is the brainchild of former footballer Craig Johnston. It got attention for using rubber elements on its upper, commonly known as Predator teeth.
The boots gained love from football fans and players around the world. It was seen on iconic players like David Beckham, Zinedine Zidane, and Steven Gerrard.
The documentary Under The Tongue pays homage to the Predator’s influence. It features former celebrated players like Beckham, Zidane, and Eniola Aluko, alongside current stars such as Jude Bellingham, Alessia Russo, Aitana Bonmatí, and Trent Alexander Arnold.
Singer-songwriter and football enthusiast Louis Tomlinson is also making an appearance in the docu.
Below is what a fan of Louis had to comment on the trailer that was released on Instagram by adidasfootball:
"I'm just here for Louis", commented @vikiauer
Other fans also weighed in on Louis being featured in the trailer:
"The best decision you ever made, putting Louis in this. I’ve never seen anyone clap so amazingly. Smile so blindingly. Give the man a contract.", lauded @jeanniealfonsi28
"My fav footballer is louis tomlinson", noted a fan.
"The best decision you have ever done in your life, Adidas, was adding Louis William in this ad. bye", added another.
"Louis and Adidas the perfect match", declared @t28styles.
"I love you so, so, so much loui 😭," added @evacast22.
Zidane on Predator Football Boots
The hour-long documentary film explores Predator boots' journey from its first launch to becoming a star-loved line. Below is what Zinedine Zidane had to say about the Predators:
“You needed to be good, and you needed to have been chosen by adidas...So yes, I would say some players were envious.…I feel very lucky to have worn this boot for so many years. They chose me, but I’m the one who wore them. I did some amazing things in them.”
Nick Craggs, adidas's Global Football General Manager, added:
“Predator changed the game. It has pushed the boundaries of innovation on the field and inspired millions off it. As we celebrate its 30th anniversary, we’re excited to take it into the future, creating new iconic moments with the world’s best players.”
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Fans can catch the film’s premiere on December 11 on adidas football YouTube channel.
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