“A sweet combination of talent and taste”: Netizens react to Mingyu of SEVENTEEN as new ambassador for Snickers

SEVENTEEN’s Mingyu has been announced as the latest ambassador for Snickers. Snickers Korea shared the news via Instagram on January 22, 2025, with visuals of the K-Pop idol dressed in a black jacket atop a light blue shirt, grey slacks, and black boots.

His mop-top hair and glowy makeup enhanced his boyish charm. The 27-year-old rapper wore a bright smile as he leaned against a giant Snickers bar. Mingyu is officially the first Korean ambassador of the popular chocolate brand.

X user @PopBase shared the Korean star’s visuals alongside news of his new appointment, and fans were thrilled by the news.

@riddle_sphere tweeted their reaction:

“SEVENTEEN meets Snickers, a sweet combination of talent and taste.”

Similar comments expressed excitement for the collaboration between the chocolate company and their favorite Idol:

“SEVENTEEN’s Mingyu as the Snickers ambassador? Asia just got sweeter and cooler at the same time!” @imvikey_1 responded.

“Sweet choice. Mingyu and Snickers are the perfect duo to satisfy,” @M_yasir90 praised.

“Mingyu of SEVENTEEN is now the new Asia brand ambassador for Snickers! With his charisma and massive influence, this partnership is bound to be a sweet success. Perfect match don’t you think? @Iamshoaibzahid asked.

Fans congratulated Mingyu for his achievement:

“Congratulations to Mingyu,” @jladycurrie tweeted.

“wow congratulations,”@optimistic399” stated.

“Woah that’s cool! Congrats,” @Nabiradoeslaw responded.

Other fans expressed that they couldn’t wait to see more campaign visuals of the boy group member

“That’s awesome news! Mingyu is the perfect choice—he’s got the charisma to really make it fun. Can’t wait to see the campaign,” @SkynetWebnett expressed.

“Mingyu and Snickers? The perfect duo! Can’t wait to see the campaigns,” @ImVikey_1 reacted.

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More details on SEVENTEEN’s Mingyu for Snickers

On January 20, 2025, Snickers teased the announcement of the new brand ambassador by posting a snippet of the promotional video with low lighting and a man whose face was hidden, holding a Snickers bar. The video was captioned:

"OUR Snickers Asia brand ambassador for 2025 is here. Care to guess who? He’s about to bring all the energy, fun, and excitement—just like Snickers!”

Some fans were able to guess that the mystery man was Mingyu. On January 22, Snickers Korea unveiled the Idol on their Instagram page. The brand followed up with more campaign videos and clips with Mingyu posing with the Snicker bars and a briefcase of chocolate treats.

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Mingyu is also expected to appear at pop-up events for Snickers from April 30 to May 6, 2025.