It's official, A$AP Rocky x Puma has bagged the "Collaboration of the Year" Award at the Footwear News Achievement Award (FNAA) in 2024. The event will be held on 4 December 2024 at Cipriani South Street in New York. This year marks the 38th installment of the event that is often referred to as the "Shoe Oscars".
The FNAA celebrates both old and new talents in the shoe industry. They shine a light on some of the most innovative designers, trendsetters, game-changing brands, and devoted patrons.
The "Shoe Oscars" has been going strong for almost 40 years to date.
A$AP Rocky x Puma: Redefining the sneaker world
The award for the "Collaboration of the Year" will be handed out on 4 December 2024 and will be received in person by the famous rapper, as well as the global fashion trailblazer.
A$AP Rocky began his journey with Puma in 2023 when he became the creative director for Puma's F1 partnership. Since then, there have been numerous releases that have always sold out.
Regarding his collaboration with Puma, A$AP Rocky said:
“We’ve been working hard together on developing product that speaks to me and my culture and blurs the lines between motorsport, streetwear and fashion,”
He continues,
"It’s been an exciting challenge, and I’m really happy with how my designs and creative interpretations have come to life. Puma has given me the keys to push the boundaries, and I’m immensely grateful for their trust. This is just the beginning."
A$AP Rocky x Puma's previous work
The A$AP Rocky x Puma collaboration has been a raging success. Together, they have been delivering sell-out after sell-out. From different versions of the Inhaler sneakers and the futuristic 3D-printed edition of the Mostro shoe, their designs truly stand out.
Since A$AP Rocky is the creative director of the F1 partnership, his designs have motorsport, edgy, and high-fashion elements incorporated. Catch A$AP Rocky x Puma's latest drop on the Puma official website, featuring a black and lime green colorway of the Inhale sneakers and the Monstro shoe.
In the words of chief brand officer of Fairchild Media Group and editorial director of FN, Michael Atmore.
"Reaching across the worlds of sports, music and pop culture, A$AP Rocky’s powerful influence and artistry, combined with Puma’s strong focus on creating must-have product, makes for a perfect match. We are thrilled to honor Puma and Rocky at the FNAAs."
Going by the number of sell-outs, it seems that A$AP Rocky and his partner, Rihanna, are thriving with Puma. Rihanna has released numerous designs through her Fenty x Puma collaboration, including the FENTY x PUMA Avanti.
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A$AP Rocky x Puma has been changing the fashion and sneaker world through their partnership. By merging motorsport, streetwear, and high fashion seamlessly, their work has been recognized by the FNAA and is being rewarded the "Collaboration of the Year" on December 4 at Cipriani South Street in New York. This partnership is not just a moment in the fashion and shoe industry, it is a movement that will reshape the future of footwear.
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