"On" may be relatively new in the world of shoes, but it is one thing to be new and another to be new and popular. The company has been slowly carving out its place, bit by bit, inch by inch, with every new innovative design.
Now becoming popular for offering just the right blend of performance, comfort, and durability, the brand boasts a wide range of products that ostensibly cater to the needs of all, whether it be a professional athlete or someone looking for some everyday kicks.
Here are seven pairs of shoes, tried and tested, that make it to the list of kicks to keep an eye out for this year.
Disclaimer: This piece reflects the writer's opinion. Reader's discretion is advised.
7 of the best On shoes to look out for this year
1) Cloudsurfer
These kicks allow you to "cruise the concrete," or so the website states, as the canvas and its insole are ultra soft and extra cushioned up to reduce the impact of running on your feet. These come in various colors for both men and women, and the midsole was crafted in a computer-optimized manner, promising the brand's "smoothest ride yet."
2) Cloud 5 Waterproof
The company heard their fans and brought back the Cloud 5 kicks, but made it waterproof as well. Furthermore, the revamp also features an improved fit, more comfort, and CloudTec® in Zero-Gravity foam that offers its wearer cushioned landings, or the feeling like they're walking on clouds, as the name suggests. Besides, the edgy soles and deep black color are a bonus.
3) Cloudaway 2
While these may not be water-repellant, they're pretty darn good. The water-repellant has been laced over the upper and mudguard, while the tongue is made of microfibres, offering ventilation and flexibility. Plus, podiatrists are going to love this one as there's more room in the front for toes to wiggle about now, and the outsole has been made ultra-sticky, mitigating a possible fall on slippery terrain.
4) THE ROGER Advantage
These tennis-inspired kicks may not be the best for running in the rain or over a puddle, but they do pair well with the trending old-money look. Its sleek body features a tinge of a futuristic element, making these kicks the perfect go-tos for everyday wear. They only come in three colors, and are made for both men and women.
5) Cloudtilt
These shoes feature CloudTec Phase® and a Finite Element Analysis. The midsole is smooth and as light as can be. The ultra-cushioning is just right to absorb most of the impact while walking or running, and these kicks are best for those on their feet all day.
6) Cloud X Z5
While these kicks may be better suited for the gym, given its X-shaped Speedboard® for improved forefoot flexibility and Helion™ super foam midsole for a softer sensation underfoot, its design alone is enough to work as a fashion statement. Plus, its mesh zones are breathable, making the wearer feel comfortable.
7) Cloud X 4
A part of the brand's latest edition, these shoes, as the website states, are best-fitted for those who engage in "HIIT, mountain climbers, squat jumps," and everything in between. These training shoes were engineered with forefoot flex and versatility in mind, while the Helion™ super foam midsole acts as a medium to absorb all impact. Plus, they come in several colorway options too.
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Whether you're hitting the gym or just stepping out for the day, On's shoe collection has something for every style and stride.
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