6 most popular watch brands for men in 2024

Rolex Cosmograph Daytona (Image via Rolex)
Rolex Cosmograph Daytona (Image via Rolex)

As humans continue to evolve, so does men's fashion, and the world of horology is no exception to the demands of modern-day society. Nowadays, it's all about making a statement, and what better way for a man to do that than with a luxury watch? In that world, only a few names dominate the industry, like a Rolex or maybe even a Cartier. Undoubtedly, Omega and Seiko also make it to the list.

All these watches have in common the intricate and meticulously crafted mechanical movement. All in all, a timepiece on a man's wrist can make or break his look. In this list, we're narrowing down some of the most popular brands a man needs to have in his wardrobe.

Disclaimer: This article reflects the writer’s opinion. Comment with your suggestions to let us know which other items deserve to be on the list.


From Cartier to Seiko, here are some of the most popular watch brands for men this year

1) Cartier

Santos De Cartier (Image via Cartier)
Santos De Cartier (Image via Cartier)

What's better than Cartier to top the list of the best watch brands to look out for? While it is, first and foremost, a jewelry brand, its line of watches is equally popular. Cartier timepieces are easily distinguishable, given their sleek and expensive looks. Take a look at the Santos De Cartier watch, for example.

It has an automatic winding feature and a steel case nestled atop an ADLC bezel. The dial is grey, with steel, sword-shaped hands that glow in the dark. This piece is a must-have for anyone who wants to stand out from the crowd.


2) Casio

Casio A1000MA-7 (Image via Casio)
Casio A1000MA-7 (Image via Casio)

Perhaps one of the more affordable options on this list, this brand has seen a resurgence in popularity following the comeback of the 90s. Now, seemingly every member of the Gen-Z, and admittedly, every man, woman, and child, wants to get their hands on a piece from the vintage series. One of the more popular models in that line includes the A1000MA-7.

As the website states, this piece takes "retro to the next level with a touch of luxury in a premium quality metal timepiece." The mesh strap embodies the ethos of the 90s while maintaining its rich, well-built feel. It also has a built-in alarm clock, day and date features, and a night light. This piece is the perfect addition for anyone who resonates with the vintage era.


3) Seiko

King Seiko ‘Sunray Silver’ KSK 6L - SJE089J1 (Image via Seiko)
King Seiko ‘Sunray Silver’ KSK 6L - SJE089J1 (Image via Seiko)

Yet another alternative option, the Japanese brand, delivers one of the finest timepieces without breaking the bank to cop one. Notably, the brand also offers more high-end timepieces, such as the King Seiko ‘Sunray Silver’ KSK 6L - SJE089J1.

King Seiko was first introduced to the world in the 1960s, revolutionizing the watchmaking industry with its modernized features. While this model may be a limited edition, the brand offers more options for all those who want to add a flair of elegance to their outfit. Like its name, this piece exudes confidence and will surely add charm to the man whose wrist it sits on.


4) Rolex

Rolex Cosmograph Daytona (Image via Rolex)
Rolex Cosmograph Daytona (Image via Rolex)

Arguably the most popular brand, Rolex watches are defined by many as the pinnacle of success, given their exorbitant price tags and exceptional making. One must also consider the mastery and goods that make a single piece, not to mention the legend that comes with it. One of the most popular pieces the brand offers is the Cosmograph Daytona.

Launched in 1963, the name of this variant was inspired by the famous racetrack. Time and again, the brand has refined the makings of this Swiss-made piece, distilling it into what the world knows and loves today. Notably, it also has the world's first high-frequency self-winding chronograph movement. Anyone with this piece is sure to make heads turn.


5) Tissot

Tissot PRX Powermatic 80 (Image via Tissot)
Tissot PRX Powermatic 80 (Image via Tissot)

This brand has made its name known as one of the most famous Swiss watchmakers in the world, and it has a range of options that stand as a testament to its glory. One of the most popular and coveted pieces this brand offers is the Tissot PRX Powermatic 80. Despite being so slim and sleek, this watch oozes with the '70s looks and feel.

This timepiece is bound to catch the eye of anyone with a knack for design, and it maintains the original build from 1978. Its features include the self-winding Powermatic 80 movement and 80 hours of power reserve. Indeed, this timepiece doesn't just serve as a symbol of wealth but also of art.


6) Fossil

Neutra Chronograph Leather Watches (Image via Fossil)
Neutra Chronograph Leather Watches (Image via Fossil)

While this brand's watches may be cheaper, it has proven its commitment to not skimping out when providing just as, if not better, durability and quality in its products. It's got a wide range of products for every need and liking, for every man and boy. The home-grown company is renowned for its self-winding pieces and the hand-assembled parts that form them.

Some of the most popular variants the brand has to offer are the Neutra Chronograph Stainless Steel Watch, the Machine Black Stainless Steel Watch, or even the Neutra Chronograph Black Leather Watch if one is on the lookout for a leather belt option. These watches are the perfect fit for everyday wear.


And there you have it. This list encompasses all kinds of watches, from the high-end, kidney-costing pieces to the daily-wear-appropriate ones for you to pick from.

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Edited by Sarah Nazamuddin Harniswala