Rihanna changed the game in the beauty industry when she launched her Fenty Beauty brand in 2017. Unlike most competitor makeup brands, Fenty Beauty has stood out for curating products with an unparalleled selection of shades. The brand's inclusivity is seen in how it caters to diverse users, regardless of their skin color and skin tone, a challenge that most brands have faced, especially with the black market. Named after its founder, Robyn Rihanna Fenty, it is co-owned by RiRi and LVMH.
One of its most sought-after and best-selling products to date is the Pro Filt'R foundation, which was a massive hit as soon as it hit the shelves. The foundation included 40 shades and has since become 50. The Fenty Beauty concealer followed the same trajectory, offering the same number of shades, promising a vast sea of choices for its clientele. As of today, the brand is available in 17 countries across the world.
In this list, we delve into some of the brand's most popular products and justifies their customer approval. The product prices and descriptions based on customer experiences are included, expressing why the said products are popular.
Disclaimer: This piece reflects the writer's opinion; reader's discretion is advised. Do let us know in the comments what you think should have made the cut.
From the foundation to the blush, here are the best Fenty Beauty products to look out for this year
1) Hella Thicc volumizing mascara ($19)
The company's initial mascara launches, including the Full Frontal Volume, lift, and curl mascara cannot compare to the Hella Thicc volumizing mascara . This mascara is far from subpar. It's formula makes it known for separating and elongating lashes for a natural yet statement eye look. With just a few swipes, one can achieve the right amount of thickness and volume while keeping things light and non-clumpy.
2) Match Stix Contour Skinstick ($32)
Perhaps one of the brand's most-known products, alongside the foundations, these contour sticks were designed with every skin tone in mind. As a bestseller, the product offers a cream-to-powder formula that glides seamlessly over the skin. It allows the user to chisel a jawline in a matter of minutes, and it blends out just as easily.
3) We're Even hydrating longwear concealer ($30)
Yet another one of the brand's best-selling products, this concealer is the perfect alternative for those who prefer medium-thick coverage. As usual, the concealer comes in an assortment of 50 shades, true to the brand's name, offering everyone the chance to channel their inner Rihanna.
4) Cheeks Out Freestyle cream blush ($26)
Since its release, the cream blush has been a go-to product for nearly everyone who's tried it. What makes it so great is that it works well when you want to go full coverage or even when you want to keep things simple with a no-makeup makeup look. Plus, as the website states, the pigmented, "light as air" formula stays intact for hours, making this a fan-favorite, tried and tested.
5) Bright Fix eye brightener ($28)
This eye brightener is renowned for its multifunctionality: it hydrates, brightens, and conceals. Its formulation is sheer, so you'd have to cake it on to build coverage, rendering this perfect for those who like to keep things light. The packaging comes with a ball-rolling applicator and a squeeze tube, making this the ideal touch-up go-to for when you're on the run.
6) Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation ($30)
Last but not least, we're talking foundations. Specifically, the foundation that broke the internet and, by extension, the industry. Released in 2017, the foundation almost everyone had raving reviews for, true to its name, its long-lasting yet breathable formula with full yet natural coverage. It comes infused with "climate-adaptive technology to fight heat, sweat + shine."
These are some of the best products the brand offers, tried and tested by many and loved by all.
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