Rare Beauty, founded by none other than Selena Gomez, has had the world in a chokehold since it hit the shelves in 2020. It's been four years since then, and the storm has yet to die down, having become a formidable force in the beauty game. It was launched with a single goal: to celebrate individuality and shed unattainable beauty standards with some of the best products.
The brand plays host to a plethora of cruelty-free and vegan products without skimping on the premium-feel formulation. The brand stands tall with about 6.4 million followers on Instagram, a testament to its mass acclaim. Rare Beauty has undoubtedly proven to resonate with one and all, whether it be with its fan-favorite ultra-pigmented blush or lip oils.
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In this list, we explore some of the brand's best-sellers.
Disclaimer: This piece reflects the writer's opinion; reader's discretion is advised. Do let us know in the comments what you think should have made the cut.
6 best-selling products from Selena Gomez's brand, Rare Beauty
1) Soft Pinch Liquid Blush
The Soft Pink Liquid Blush is one of the brand's most-loved products. You only need one drop to cover your cheeks and nose, not to mention how long it lasts, giving you a bang for your buck. It's made with a Botanical Blend of lotus, gardenia, and white water lily that soothes, calms, and nourishes the skin.
2) Soft Pinch Tinted Lip Oil
It's easy to be fooled by the simple, non-threatening packaging, but this Soft Pinch Tinted Lip Oil tube houses one of the most versatile, innovative lip balms in the game. It starts glossy and morphs into a lightweight oil. The kicker? It doesn't leave your lips feeling sticky the way glosses notoriously do. As the saying goes, "Big things come in small packages."
3) Warm Wishes Effortless Bronzer Stick
This bronze stick adds an allure to the face as if it were just kissed by the gods. Not to mention how seamlessly it blends into the skin and how long it lasts. It's lightweight, almost non-existent, and sculpts the cheeks and eyes. If you feel bold, it can also double as a chisel for the jawline. It comes in 8 different shades, perfect for matching all skin tones.
4) Positive Light Liquid Luminizer
This lovable highlighter is renowned for giving its wearer a glow, almost like it's radiating from within. The website says, "Superfine, light-catching pearls make it easy to take your glow from soft sheen to pure pop in seconds." The product, tried and tested, undoubtedly lasts all day long, and the formula is such that it layers perfectly over any product or can be worn alone to give it a no-makeup makeup look.
5) Perfect Strokes Universal Volumizing Mascara
This magic-in-a-bottle adds depth to the lashes, unlike any other mascara. It adds volume, length, and curl while lifting the lashes from the roots, leaving onlookers wondering about the wearer's "rare" beauty. It's suitable for all eye types and conditions, including the lashes pro bono. As is the case with many mascara wands, this one is renowned for not clumping the lashes, avoiding that spidery look.
6) Find Comfort Body & Hair Fragrance Mist
The Find Comfort Body & Hair Fragrance Mist has garnered rave reviews, mostly for its formula, packed with biotin, niacinamide, and peach flower. Not to mention its fragrance, with notes like lemon zest, soft jasmine, and smooth cashmere wood. It can be used at any time of the day to give your hair the boost it needs.
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And there you have it—these are the brand's best-selling products. As a bonus, 1% of all annual sales will go towards the Rare Impact Fund, the brand's initiative to improve "the mental health of our community, employees, and partners everywhere."
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