Mountain Dew reportedly set to discontinue 3 soda flavors: Everything we know so far

Three Mountain Dew flavors named Major Melon, Spark, and Frost Bite will end their production in 2025. A product restructuring targets the market entry of new flavors. Fans reacted differently to the upcoming releases after the planned discontinuation of Major Melon, Spark; and Frost Bite by Mountain Dew.

The beverage industry adapts its flavor selection to meet what consumers want to buy. The upcoming lineup includes Baja Cabo Citrus alongside Dragonfruit, Honeydew; and Trolli Cherry Melon serving as a Halloween special.

Fans demonstrated conflicting responses to the decision resulting in their loss of preferred flavors. The brand maintains its product evolution strategy through continuous changes to its offerings.

One fan (@anony28701) reacted strongly and commented under @snachwithzach and @teamsupernovafb's Instagram post saying,

"noo not major melon"

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Which Mountain Dew Flavors Are Being Discontinued?

Three flavors will no longer be presented as part of Mountain Dew’s 2025 collection:

• Major Melon: Launched in 2021, this watermelon-flavored soda has a devoted fan base. However, it is set to be discontinued by January 2025.
• Spark: This raspberry lemonade-flavored soda will be eliminated from the array in January.
• Frost Bite: Recognized for its icy-blue color and crisp flavor, Frost Bite will remain available until May 2025 before being stopped.

Each of these flavors had its following, with Major Melon being one of the most talked-about alternatives among fans. Despite its approval; the choice to phase out these flavors recommends that Mountain Dew concentrate on announcing new options for its series.

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What New Flavors Are Coming in 2025?

The three flavors that Mountain Dew is phasing out will be replaced with new launches by the company this year. Among the new launches are:

• Baja Cabo Citrus (April 2025) – Expected to have an orange-based citrus flavor.
• Mountain Dew Dragonfruit (June 2025) – A new tropical-inspired flavor joining the lineup mid-year.
• Mountain Dew Honeydew (July 2025) – A melon-flavored addition to the range.
• Trolli Cherry Melon (October 2025) - A limited Halloween-only flavor released in partnership with candy company Trolli, taking the place of Voo-Dew.

These new flavors suggest that Mountain Dew is looking to introduce a variety of fruit-based options while experimenting with collaborations; such as the one with Trolli.

Whether these flavors will resonate with consumers remains to be seen; but the company appears to be shifting its focus toward fresh combinations and seasonal releases.

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What This Means for Mountain Dew’s Lineup

Mountain Dew regularly replaces its flavors, announcing new ones while retiring others. This policy permits the brand to test diverse varieties and respond to varying consumer preferences.

The termination of Major Melon, Spark, and Frost Bite follows a pattern seen in previous years; where limited-time and specialty flavors are phased out to make way for new offerings.

For fans of the discontinued flavors; the only option may be to stock up before they vanish from store shelves. However, given Mountain Dew’s history; it’s possible that some of these flavors return in the future if demand stays high.

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While some consumers will miss the flavors, the brand is releasing new flavors such as Baja Cabo Citrus, Dragonfruit, and Honeydew; along with a seasonal Trolli collaboration.

This is only what is expected for the evolution of the beverage market. Even as fans of discontinued sodas express dissatisfaction over changes; Mountain Dew is placing a bet on some upcoming flavors in hopes of exciting interest and ensuring its hold on the market.