Manchester City FC x Puma has transformed fan engagement with the PUMA AI Creator tool, a ground-breaking platform driven by generative AI technology. This revolutionary tool enables supporters to create the club's official third kit for the 2026/27 campaign.
The offered AI tool uses DEEPOBJECTS, a co-creation platform that uses generative AI. The triumphant AI-generated design will grace the pitch on City Stars and become available for purchase.
The Manchester City FC x Puma competition invites entries until December 20th, after which a panel of kit experts from PUMA and the City franchise will curate a shortlist of the top ten designs.
In January, public voting will commence, allowing fans to select the kit they envision as Manchester City’s official third kit for the 2026/27 campaign.
The Manchester City FC x Puma collaboration offers an immersive AI designing experience to fans
The PUMA AI Creator tool provides a simple-to-use design process that includes text prompts, customization tools, and sliders with adjustable lengths, facilitating users to physically construct unique and tailored kit designs.
The tool also provides a tutorial on how to write prompts to create the kit. After processing your prompts, the tool responds with four designs. Out of these designs, you can choose one to customize further on the tool.
Participants signing up for the platform are welcomed with 15 complimentary design credits and two initial entries, providing immediate access to the creative process.
Additional credits and entries can be unlocked by engaging with the community through rating other designs or by leveraging exclusive privileges available to Cityzens and PUMA NFT Holders.
These designs will then enter a public voting phase in January, empowering fans to choose the winning creation. The winning design will mark a significant milestone in professional football history and be available for purchase in addition to being worn on the field by Manchester City players.
The winner of this Manchester City FC x Puma collaborative competition will receive an extraordinary reward package, including an all-expenses-paid trip for two, complete with a VIP matchday experience at the Etihad Stadium.
This exclusive prize bundle extends to a framed and autographed kit signed by the Manchester City squad, alongside additional prestigious perks.
Rewards are not limited to the winner, but the top 10 finalists will also get two VIP tickets to a home game, a team-autographed kit, and some other Manchester City FC x Puma gifts.
The PUMA AI Creator has already showcased its innovation with a bespoke goalkeeper kit designed by City players Ederson, Stefan Ortega, and Rico Lewis.
The design, which draws inspiration from the complex patterns of a football net, is expected to be the first AI-tailored football uniform ever worn during a live game, highlighting the revolutionary potential of generative AI to change the direction of sportswear design in the future.
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This Manchester City FC x Puma collaboration is the first of its kind and offers fans the opportunity to contribute to the design process. To participate, visit https://aicreator.puma.com/ and enter the competition.
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