Rose of BLACKPINK is the newest ambassador for YSL Beauty. The luxury brand shared the news via its Instagram account on January 24, 2025, with a video of the K-pop star dressed in a brown ribbed top atop black slacks and pointy-toed heels. The BLACKPINK singer’s platinum blonde hair and glowy makeup accented the minimalist look. In the video, Rose confirms her ambassadorship with the statement:
“Hi everyone, this is Rose. I am joining the YSL Beauty family. I mean I am so excited. Stay tuned for more.”
Yves Saint Laurent Beauty previously teased Rose’s announcement as ambassador by sharing clips of the singer with her back turned to the camera. Fans were quick to deduce that the mystery girl was Rose.
@Carmencondelli reacted to the news of Rose’s appointment with excitement and stated that it was fitting since Rose was beautiful:
“Makes sense since you are beautiful <3”
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Other fans shared the same sentiment. They described her beauty as being "beyond this universe."
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More comments praised Rose as the best ambassador, while fans called her the queen of YSL.
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Some Instagram users recalled that the APT hitmaker was the muse of the luxury brand in 2020 and described her new appointment as a comeback.
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More details on BLACKPINK’s Rose as YSL Beauty’s ambassador
BLACKPINK's Rose has had a storied history with the YSL brand, working as their muse in their Fall 2020 campaign and Desert Film. She has also been a regular face in the front rows of their Paris Fashion Week shows. Her latest appointment highlights the amicable relationship between the Korean idol and the luxury brand.
In a news report by Maeil Business Paper, BLACKPINK's Rose spoke on her new position in the YSL Beauty family:
"Beauty is a way of expressing my personality. It's about expressing yourself as you are without hesitation. And I think that's Yves Saint Laurent's beauty. I am very happy to be with you on this journey as a family of Yves Saint Laurent Beauty."
The brand has also expressed excitement to continue its relationship with the BLACKPINK member. According to the brand, Rose represents the bold and honest qualities that it is known for:
"Rose has established herself as an icon… with her bold, honest, and confident attitude and unique artistic sense."
The statement, as reported by Maeil Business Paper on January 24, 2025, continued:
"Rose, who combines innate confidence and fascinating stage control, will play an active role in various campaigns in the future as a new face representing Yves Saint Laurent Beauty."
Rose’s first appearance as a YSL Beauty ambassador will be for the brand’s Love Collection campaign in Korea.
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