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Krispy Kreme and Pop Tarts have joined hands to launch an exciting collection of sweet treats in this new year. The duo has released three new flavors for doughnuts, including Pop-Tarts Frosted Strawberry Doughnut, Pop-Tarts Frosted Chocolatey Fudge Doughnut, and Pop-Tarts Frosted Brown Sugar Cinnamon Doughnut.
The Pop-Tarts x Krispy Kreme doughnut collection features miniature Pop-Tarts, which makes them extra appealing to the customers. These limited-time treats were available nationwide nationwide in Krispy Kreme stores on January 6, 2025. It can be purchased in-store or can be ordered online for pickup or delivery.
Krispy Kreme and Pop Tarts announced their brand-new doughnuts on social media. In an Instagram post, Krispy Kreme tagged Pop Tarts in a post and wrote,
“We’re poppin’ off the new year with a sweet, new dozen! Introducing the @poptartsus #KrispyKreme Crazy Good Doughnuts collection featuring 3 new tasty flavors! Who’s trying?!”
It is the first time that the two brands have collaborated, as shared by Dave Skena, the chief growth officer at Krispy Kreme.
“Krispy Kreme and Pop-Tarts are coming together for the very first time — you know the result will be Crazy Good,” he said in a statement.
“Krispy Kreme and Pop-Tarts fans will love kicking off the year with this delicious collaboration!” he added.
What makes the Pop-Tarts x Krispy Kreme doughnuts unique in taste?
The Pop-Tarts x Krispy Kreme doughnut collection includes three distinct flavors inspired by Pop-Tarts varieties.
Pop-Tarts Frosted Strawberry Doughnut consists of a strawberry filling inside an unglazed doughnut shell. It is covered with shortbread icing, topped with shortbread pieces, sprinkles, a drizzle of strawberry filling, and Frosted Strawberry Pop-Tarts Bites.
Pop-Tarts Frosted Chocolatey Fudge Doughnut is made up of a doughnut that is dipped in chocolate icing, topped with brownie batter flavored buttercream, a layer of crushed Frosted Chocolatey Fudge Pop-Tarts Bites, and a mixture of tiny sugary balls.
Pop-Tarts Frosted Brown Sugar Cinnamon Doughnut features a doughnut topped with brown sugar cinnamon cream cheese with flavored buttercreme and a Frosted Cinnamon Roll Pop-Tarts Bites tart.
According to Jessica Waller, the general manager of Kellanova Away From Home, who oversees Pop-Tarts,
"Pop-Tarts aren't just for the toaster — they can infuse culinary creativity to delight consumers.”
She further said that Krispy Kreme did “an incredible job” by
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“combining their iconic doughnuts with the beloved flavors of Pop-Tarts to create a truly one-of-a-kind experience for fans of both brands. We’re proud of this partnership to bring Crazy Good to doughnuts and doughnut lovers in unexpected ways.”
Customers can purchase these doughnuts either individually, by the dozen, 3-pack, or 6-pack at Krispy Kreme locations nationwide. The doughnuts are delivered fresh daily to the participating locations. According to a report, prices may vary per location, but at a Midtown Manhattan location, it costs $2.89 for one, $8.19 for the 3-pack, and $22.19 for the dozen.
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