Korean skincare brand Aestura debuts at Sephora: Everything you need to know

Korean skincare brand Aestura is set to enter the US skincare market. In a press release, the Korean skincare brand noted it will launch its products at 400 Sephora locations and Sephora.com starting February 2025. Over the years, the need for clinically approved and dermatological recommended products has significantly risen.

With over 40 years of research and expertise, Aestura has become a renowned name in the skincare industry. Made with key ingredients that are suitable for sensitive skin, the brand is also a popular choice in hospitals in South Korea.

---

Everything we know about Aestura's debut at Sephora

The skincare industry has boomed in recent years. The demand for products tailored to protect the skin barrier and assist in long-term protection is at an all-time high. Brooke Banwart, SVP at Sephora, spoke about the partnership and noted that they are "pleased to partner" with the Korean brand and:

"Introduce their derm-backed formulas exclusively to our US clients as part of our growing Korean skincare assortment."

Brooke appreciated the brand and reported that she looks forward to the collaboration. She added,

"Our clients value effective, results-driven skincare, and it delivers on this by offering cutting-edge solutions specifically designed for sensitive skin that support barrier health."

Aestura is all set to launch its best-selling products, including the Atobarrier 365 cream. Made with millions of capsules loaded with ceramides, the cream reached viral status in Korea owing to the hydration it offers to the skin barrier.

According to the press release by the company, the cream is sold one in 7 seconds in Korea. In addition to the cream, customers can also expect to see other items in the collection, including the foaming cleanser, face lotion, hydro essence, hydro soothing cream, hydro mist, and serum. The products will retail between $21 and $34.

Sensitive skin can be vulnerable to external damage and warrant the need for better protection. As noted by Dr. Y. Claire Chang, a certified dermatologist at Union Derm, the capsule technology in the Atobarrier collection strengthens and rebuilds the skin barrier.

---

Owing to the growing popularity of Korean skincare regimens and products worldwide, the Aestura is likely to be a popular choice among customers. The brand's Atobarrier collection is specially curated to protect the natural skin barrier.

What are your thoughts on the new launch? Tell us in the comments below.