KITH releases Lunar New Year capsule collection: Where to get, price, and more details explored

KITH Lunar New Year capsule collection (Image via KITH)
KITH Lunar New Year capsule collection (Image via KITH)

KITH launched the new Lunar New Year capsule collection on its website on January 10. This collection celebrates the Year of the Snake, which starts on January 29, 2025. KITH is known for celebrating festivals through its unique collections. The brand recently launched the Hanukkah 2024 capsule collection, which was loved by the fans.

KITH has kept the Lunar New Year collection small yet thoughtful. It contains four apparel options, a red envelope, and a Mahjong set. The design and graphics follow Chinese traditions in red and white, following the theme of the Year of the Snake and Lunar New Year.

KITH also has a dessert outlet named KITH Treats. For the Lunar New Year collection, they're adding new milkshakes and ice cream, which will be available from January 11 to February 2 in all the KITH Treats stores.

The entire Lunar Year Capsule Collection is now available on KITH websites, stores, and app.


Items included in the Treats Lunar New Year 2025 collection

The KITH Lunar New Year collection contains four apparel items and two accessories.

Apparel in KITH Lunar New Year collection (Image via KITH)
Apparel in KITH Lunar New Year collection (Image via KITH)

The first item is the Plum Blossom Williams III Hoodie, which comes in the Fury colorway and retails for $245. The product description of the hoodie says,

"The Kith Treats Plum Blossom Williams III Hoodie is crafted of premium 400GSM cotton fleece, featuring ribbing on the sleeve cuffs and hem, a pocket on the body, and a drawcord-adjustable hood. It is complete with custom Lunar New Year-inspired artwork embroidered on the chest, and is packaged in a collectible Treats Lunar New Year cereal box."

The second item is the Plum Blossom Tee in the Fury colorway, which retails for $90. The product description of the tee says,

"The Kith Treats Plum Blossom Tee is crafted of 230GSM cotton jersey, featuring custom Kith-branded Lunar New Year artwork on the front. It is packaged in a collectible Treats Lunar New Year cereal box."

The collection also has a Year Of The Snake Nelson Crewneck, in Sandrift colorway, which retails for $245. According to KITH,

"The Kith Treats Year of the Snake Nelson Crewneck is crafted of premium 400GSM cotton fleece, featuring a ribbed neckline, sleeve cuffs, and hem. It is complete with Kith Classic Logo artwork across the chest and Year of the Snake embroidery on the back, and is packaged in a collectible Treats Lunar New Year cereal box."

The last apparel item is the Year Of The Snake Tee in a white colorway, which retails for $95. According to KITH,

"The Kith Treats Year of the Snake Tee is crafted of 230GSM cotton jersey, featuring a ribbed neckline, Kith Classic Logo artwork across the chest, and Year of the Snake artwork on the back. It is packaged in a collectible Treats Lunar New Year cereal box."
Accessories in the KITH Lunar New Year collection (Image via KITH)
Accessories in the KITH Lunar New Year collection (Image via KITH)

The collection also includes two accessories. The first is red envelopes decorated with gold foil and KITH branding throughout. It comes in a set of five. The Mahjong Set comes in a black box with green tiles and retails for $535.

The product description of the Mahjong set says,

"The Kith Treats Mahjong Set is made of premium Kith monogram Saffiano leather, featuring Kith-branded multi-color plastic chips, mixed horn dice, and custom Kith Mahjong tiles."

Special KITH Treats in the Lunar New Year collection

Treats offered in the KITH Lunar New Year collection. (Image via KITH)
Treats offered in the KITH Lunar New Year collection. (Image via KITH)

KITH also launched an ice cream and milkshake inspired by the Year of the Snake and Lunar New Year in their new collection. Both the treats have ube in them. The ice cream is made with coconut flakes, ube paste, Golden Grahams, ube jam, and haw flakes.

One can get them from KITH Treats stores from January 11 to February 12.


The limited edition Lunar New Year collection is now available on the KITH website and in stores. One can also enjoy the Lunar New Year treats from the KITH Treats store located in New York, California, Florida, and Hawaii.

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Edited by Debanjana