KFC x Honkai Star Rail collaboration: Themed merchandise, characters, and more to know

The worlds of gaming and fast food intersect as Honkai Star Rail teams up with KFC for a special collaboration that pays tribute to the Chinese New Year 2025. Expected to hit shelves on January 17, the campaign is set to run only in China. The Fire character Jiaoqiu and the Wind character Feixiao from the game Honkai Star Rail feature in the campaign.

Expect limited edition merchandise and themed food items to blend the excitement of gaming with the spirit of celebrating the Lunar New Year. Having successfully collaborated on an earlier 2023 event, the latest alliance promises an unforgettable celebration for fans of the game as well as the fast-food chain.

Fans can look forward to unique merchandise featuring Feixiao and Jiaoqiu

As part of the collaboration, KFC will offer exclusive merchandise themed around the characters Feixiao and Jiaoqiu. Fans can look forward to:

• Badges: These badges define the two characters. Feixiao's badge have a greenish-blue color representing her Wind element, while Jiaoqiu's badge have a fiery red tone representing her Fire element.
• Hanging Cards: The cards are decorated with characters and have a rope attached to them for hanging. They are an excellent collectible option for the festive decoration.

Additionally, participants in the campaign will receive traditional red pockets, aligning with the Chinese New Year theme.

The menu will feature exclusive food items inspired by the game

The collaboration also brings unique food items to KFC's menu, available for a short time. The items are crafted to include thematic elements from Honkai Star Rail:

• Jiaojiao Sauce: A tomato chili sauce special package with an image of Jiaoqiu.
• Great Victory Milk Latte: A latte drink served in themed packaging.
• KFC-Glad Jiuzhen Juice: The juice, brewed only for joint ventures, is a refreshing addition to the menu.

These offerings should help fans enjoy the event in a flavorful and interactive way, in sync with the mood of festive celebration.

The collaboration will be limited to China during the Lunar New Year

The collaboration is slated to be launched on January 17, 2025 and it will be available for a short period of time. It is an exclusive event for the Chinese region, and the products will be available at KFC points across the nation. The partnership continues to show how gaming franchises such as Honkai Star Rail are revolutionizing the art of liaising and offering memorable experiences to communities.

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A collaboration that blends gaming culture with festive celebrations

The Honkai Star Rail and KFC collaboration symbolizes a fusion of creativity-tinged video game culture and festivity. The Chinese New Year event, part of the collaboration, is a perfect combo for food fanatics as well as enthusiastic gamers across the land.

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