Kellogg's is a part of many American childhoods, especially eating cereals. Over the years, the company has expanded to include other snacks that are enjoyed worldwide. On January 23, Kellanova announced they are bringing new ice creams to store shelves by partnering with Golden West Food Group.
The new launch will bring not a few, but 10 new and exciting ice creams and ice cream sandwiches inspired by Eggo and Rice Krispies Treats flavors. While no official date has been mentioned for when the new items will be rolled out, customers can expect to see them soon at Walmart, Kroger's, and Albertson's.
Kellogg's announces 10 new Eggo and Rice Krispies Treats products
After its split from the Kellogg's company in October 2023, Kellanova has focused on snacks and foods. The brand announced the launch of 10 new items inspired by customer-favorite Eggo and Rice Krispies Treats flavors. The list includes:
Kellanova and Golden West Food Group released a joint press statement about the new partnership. Josh Solovy, President of the Golden West Food group described "Eggo and Rice Krispie Treats" as iconic and noted,
“This collaboration allows us to combine our strengths in innovation and quality to create more delicious, convenient products for families. Together, we’ll continue to drive growth, and introduce new offerings to meet the evolving needs of consumers.”
David Lee, Senior Director at Kellanova shared his excitement at "the frozen treats becoming a reality." He noted that they have focused on fun branding to celebrate Eggo and Rice Krispies Treats. He added,
"With this launch, fans now have delicious new ways of getting a taste of these iconic brands.”
Food influencer @markie_devo took to his Instagram to share glimpses of the upcoming release.
Markie posted a follow-up post confirming that ten items will be rolled out.
The new launch offers an exciting batch of flavors for customers and is expected to be rolled out soon. The brand has not released the official pricing of the items.
While Kellanova is the new brand name for Kellogg's, the brand's spirit, energy, and playfulness remain the same. You may have enjoyed Kellogg's treats as a child and you can still do through Kellanova's newest innovations. The ice creams and ice cream sandwiches will be rolled out soon!
Are you looking forward to the new flavored ice creams? Tell us in the comments below.
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