K-Beauty brand Anua launches at Ulta Beauty: Best-selling products and more explored

K-Beauty brands are popular for their innovative and natural beauty products. Korean beauty products focus on achieving glowing skin through a focused and multi-step routine.

Ulta, the largest beauty retailer in the US, has welcomed the popular Korean beauty brand Anua to its physical and online stores, and fans of the brand can access some of its bestselling products in the United States.

This large-scale direct distribution is the first of its kind for a K-Beauty brand in Ulta Beauty, as Anua will become the first Korean beauty company to enter all 1,500 physical stores at the beauty giant’s stores.

The beauty brand announced on their Instagram page on December 30, 2024, with the caption:

“Exciting News! We are thrilled to announce that ANUA is now available on ULTA. Come visit Ulta to shop our products!”

Anua’s products are already available online at Ulta.com, and physical sales at all locations will begin in February 2025.

Anua soon to launch at 1,500 physical stores at Ulta Beauty: Some of the K-Beauty brand’s bestselling products explored

A representative of the Anua brand spoke on its partnership with Ulta Beauty and described it as a move to strengthen their international presence:

"This Ulta Beauty partnership will significantly strengthen our global presence by expanding our reach to local consumers. Through Anua's innovative product development and enhanced customer experience, we will accelerate our growth trajectory toward becoming the leading global K-beauty brand by establishing a comprehensive omnichannel distribution network."

If you are new to the Anua brand, you can check out some of its bestselling products below:

1) The Heartleaf Pore Control Cleansing Oil

The Heartleaf Pore Control Cleansing Oil (Image via Ulta Beauty)

The Anua cleansing oil is designed to clear pores through the removal of sebum, makeup, and dirt. It is described as ideal for double cleansing and contains Jojoba seed oil, Turmeric, Moringa seed oil, and grape seed oil. Shop for $20 on Ulta Beauty.

2) Niacinamide Serum

Niacinamide Serum(Image via Ulta Beauty)

According to the brand description, this Anua serum is formulated from 10% niacinamide and 4% TXA; the product works on skin clarity and balance. It is a non-greasy and lightweight serum drop that includes Coccinia Indica fruit extract, yeast ferment extract, and Camellia Sinensis seed oil. Shop for $22 on Ulta Beauty.

3) Heartleaf 77% Toner Pad

Heartleaf 77% Toner Pad (Image via Ulta Beauty)

The brand’s toner pad is described as working to gently exfoliate dead skin cells for a smoother and more even complexion. The product promises daily exfoliation, hydration, and pore & Sebum care. It contains flower extract and Ulmus Davidiana Root extract. You can apply this toner in the morning and night. Shop for $22 on Ulta Beauty.

4) Heartleaf 77% Soothing Toner

Heartleaf 77% Soothing Toner (Image via Ulta Beauty)

This soothing toner from the K-beauty brand is the bestselling facial toner on Amazon, and for good reason. It has a soothing effect, which helps to maintain the skin’s moisture barrier. It is also designed to soothe redness, tone, and hydrate the skin. The beauty product is formulated with natural ingredients that are popular for their calming effects. Shop for $21 at Ulta Beauty.

5) Heartleaf Queencetinol Pore Deep Cleansing Foam

Heartleaf Queencetinol Pore Deep Cleansing Foam (Image via Ulta Beauty)

This deep cleansing foam is made from Heartleaf extract. According to product information, the pore-deep cleansing foam gently exfoliates dead skin cells, hydrates the skin, and maintains the skin’s natural moisture barrier. The product comes with a 4.7-star rating on the brand’s website. Shop for $14 on Ulta Beauty.