Poppi surprised their fans with a new launch on January 5, 2025. The beverage company has collaborated with Target for an apparel collection that is now available at Target stores. The colors in the collection are inspired by their fun prebiotic soda flavors.
The light pink color is for raspberry flavor, purple is for wild berry flavor, light blue is for ginger lime flavor, pink is for strawberry flavor, and cream color represents cream soda. The apparel includes joggers, hoodies, sweatpants, and T-shirts. It also has one tank top, beanie, and cap.
It starts from $8 and goes up to $29, making it affordable for all the Poppi drink lovers. One can shop the collection from the Target website and stores.
Fans are loving the Poppi x Target apparel collection
Poppi uploaded a new post on Instagram on January 4, announcing their new collaboration with Target. The reel showed all the apparel from the collection along with the prebiotic soda flavors that represent the color.
Fans also saw a soda flavor named "Cream Soda," which is a new addition to the Poppi drinks.
While many thought it was about the apparel collection, other fans suspected it to be a new drink launch at Target. Poppi didn't reveal the exact details but continued to have fun with the fans in the comment section by building more excitement.
"Itβs a good day to work at target," a user, @aye._.its._.lillie, added.
"I thought it was the clothes dropping π’ I neeeeed," another user, @lynneemichelle, added to which Poppi also added a comment creating more suspense.
"just tried it and omg itβs amazingπbut on the bottle I see it says limited edition flavorβ¦ plzzzzz make this permanent itβs my new favπ©ππ " another user, @chandra.t88, posted sharing the excitement.
"Not me being delulu and thinking the poppi sweats were coming to target," another Poppi fan, @maddievasiliev, added.
"No one talk to me tomorrow Iβm going to target to get the new poppi," a user, @teresaa98, added.
"Omg I want a sweater! πππTarget+Poppi my two faves!! β¨," another user, @sadies_bird, posted.
Fans love the new surprise from Poppi featuring their new soda flavor and the apparel collection.
Items included in Poppi x Target apparel collection
The Poppi x Target collection features over 15 items, which include clothing and accessories.
The sweatshirt and joggers come in pink and purple colors and retail for $24 each. The hoodies come in beige and blue colors and retail for $29. They also have matching sweatpants in a beige color, which retail for $24.
The t-shirt comes in blue and white colors and retails for $18. Another fun ribbed T-shirt in white retails for $16. The collection also has a cute pink co-ord with a tank top that retails for $14 and pajamas that retail for $24.
In the accessories section, customers can buy pink beanies and caps for $12 each. The last item in the collection is white socks for $8.
The Poppi x Target limited collection is available on the Target website and in stores. One can also buy their new 'cream soda,' which is now available in Target stores.