"Imagine being able to slay like this WHENEVER": Fans react excitedly to Pat McGrath releasing GLASS 001 artistry peel off mask

Pat McGrath Labs is giving makeup enthusiasts the opportunity to recreate the viral glass skin look at Maison Margiela’s SS24 Couture show in 2024, and netizens are here for it.

The translucent-looking makeup spawned several recreations on TikTok and Instagram. Pat McGrath Labs unveiled the Skin Fetish: Glass Skin 001 Artistry Mask on Instagram on January 22, 2025, with the caption:

“Inspired by the viral Margiela moment, this peel-off mask hydrates, tightens, and transforms every complexion into glassy perfection. Glow like never before and experience the artistry. Don’t miss it.”

The Glass Skin Mask is set to drop on January 30, 2025.

The campaign for the highly anticipated product also features popular makeup artist Namvo, who did a test run of DIY beauty masks on the streets. The video shows Namvo wearing a black fur coat with her hair packed in a ponytail. She removes the mask and starts strutting around with a glow on her face.

Fans were in awe of the transformation visible in the video and reacted excitedly.

@bilyisrose replied to the post:

“I need this product in my hands like whaaaat!!! Imagine being able to slay like this WHENEVER you want without labor?!”

Other Instagram users asked about the product launch and when they could grab the Glass Skin mask.

Netizens praised the up close and personal marketing strategy and described Namvo as the perfect candidate for the advertisement.

Fans praised the makeup artist’s visuals for the campaign and called her Barbie.

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A closer look at the Skin Fetish: Glass Skin 001 Artistry Mask from Pat McGrath labs

The Glass Skin mask is made from the formula that constituted the viral Maison Margiela runway look in 2024. The peel-off mask promises a shiny and lacquered finish. The easy-to-use product features elements of glycerin, rosewater flower, and allantoin for smoothening, rejuvenating, and reducing the appearance of pores on the skin after use.

Pat McGrath introduces the product on the website with the following description:

"Glass Skin 001 is my love letter to the Maison Margiela runway. This formula captures the brilliance of that iconic moment, delivering hyper-shiny, lacquered radiance and an ethereal glow in minutes. It’s beauty reimagined for makeup lovers everywhere. Wear it, love it, make it yours.”

To use the product, apply thin and even layers on the face and allow each layer to dry off completely for a smooth finish.

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The Pat McGrath Glass Skin launches on January 30, 2025, with a price tag of $38. You can sign up for VIP Access on PATMcGRATH.COM.