McDonald’s Japan continues to promote visuals of its collaboration with Evangelion, the hit Japanese anime series produced by Gainax and directed by Hideaki Anno.
On December 26, 2024, the fast food chain posted a commercial featuring teenage mech pilots and a burger on its X account. The collaboration, which has already kicked off in Japan, allows fans of the beloved anime franchise to enjoy three unique menu items and snag up new toys—miniature EVA units that can turn into food items from the fast food giant.
Starting January 6, 2025, McDonald’s locations across Japan will be serving up exciting new menu options. Diners can look forward to trying the Hash Brown Burger with Garlic Mayo, the New Mexican Chicken Burger, and the Double Teriyaki Burger – all available at a McDonald's near them.
Fans reacted to the promotional videos and menu options. One replied:
“I wish we could have cool stuff like this in America.”
Others shared the same sentiments and expressed in the comments:
“McDonald’s Japan is so much cooler than ours man,” another Netizen replied.
“We need this in America also,” a comment read.
“You guys get the best commercials,” a fan expressed.
A section of the comments praised the commercial and the crossover between the Evangelion anime and the fast food chain:
“That’s a cool commercial,” a netizen praised.
“I just love this ad,” another added.
“Japan marketers haven’t stopped putting efforts in ads like everyone else,” a fan noted.
Other fans of the anime expressed excitement for the visuals describing Evangelion as one of their best animations.
“One of my best animations,” a fan praised.
Best anime,” another Netizen added.
"Evangelion is one of my favorites," another comment read.
The McDonald’s x Evangelion crossover may be exclusive to only Japan
The collaboration between the fast food chain and Evangelion might be the most unexpected Anime crossover in recent history. The promotional trailer featuring the original's voices lends a nostalgic air to the collaboration.
Evangelion series debuted in the late 1990s and became an instant hit for its story arcs and depiction of battles. The franchise returned to the big screen recently with the Rebuild of Evangelion movie, a theatrical recreation of the original version which also introduces
McDonald’s hasn’t confirmed yet if the Neon Genesis Evangelion unique menu items and toys will be available in North America, and other regions for Western fans.
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The Evangelion burgers which are inspired by the Absolute Terror AT Fields from the anime franchise will be available for a limited time at the fast food chain's Japanese outlets starting from January 6, 2025.
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