"I feel like I'm going back to my teens": Fans excited as Paulina Porizkova returns as an Estée Lauder Global Ambassador

Paulina Porizkova has been announced as the new Global Ambassador of Estée Lauder. The author, actor, and former supermodel gained fame after the Sports Illustrated swimsuit issue in 1984. The 59-year-old has also acted in movies like Thursday, Anna, and Knots.

Paulina has previously worked with Estée Lauder from 1988 to 1995 as the spokesmodel for the brand. The announcement marks her return to the beauty brand after thirty years. The anti-ageism activist will be working on campaigns at Estée Lauder to promote inclusivity and makeup products for all ages.

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Fans are excited as Paulina Porizkova rejoins Estée Lauder

Estée Lauder and Paulina Porizkova shared a collaborative Instagram post on January 30. The post announced Paulina Porizkova as the new Estée Lauder Global Ambassador.

The brand welcomed Paulina in the caption by saying,

"We’re honored to welcome the iconic @paulinaporizkov back to the #EsteeLauder family. One of our most legendary faces, Paulina returns after 30 years as our newest #EsteeGlobalAmbassador, this time not as a spokesmodel, but a role model. Paulina is one of the most influential voices leading the conversation around aging, beauty & self-worth."

After the post was uploaded, Estée Lauder and Paulina fans expressed their excitement in the comment section.

"Now I'm weeping with joy... I feel like I'm going back to my teens ❤️❤️❤️❤️❤️❤️❤️❤️❤️," a user, @emanuel_chilo, commented.

"OMG so happy !! I remember theEstée Lauder adds on the front pages of Vogue. I wait for this moment. ❤️," another user, @avayfrank, commented.

"I remember seeing Paulina in magazines as a teen and thinking 'how could anyone be so perfectly beautiful?' Congratulations! We're all grateful for your experience." another user, @brandiehughes, added.

"I LOVE her ! She was the best spokesmodel for me. What a great period : Knowing,Eyezone , Between sea and sky collection, Heading west....It was so glamorous. I'm really happy. Welcome back beauty!" a Paulina fan, @ex_caelis_oblatus, posted.

"This is exciting because it supports someone whom I respect—respect for her journey and her wisdom and her honesty. And a cracking-good pinch of humour tossed in the mix. I hope Estée Lauder celebrates and partners with this woman not just for her beauty, but for her brain and spirit too. Bon chance!" another user, @wandering.hat, added.

"Kudos to Estee Lauder for this brilliant move and congratulations Paulina for your groundbreaking advocacy for aging with authenticity and positivity 👏," a user, @edgar_inspired, added.

"Been screaming at @esteelauder to have you back for years! Thrilled for you and the company ❤️❤️," another user, @afuturewoman, posted.

Paulina Porizkova expresses her thoughts on becoming Estée Lauder Global Ambassador

In the press release by Estée Lauder, Paulina also gave a statement saying,

"Over the last 30 years, I have become a woman who has a voice, strong opinions and an even stronger sense of self. Estée Lauder approached me to work with them again not despite these values, but because of them Unlike the first time around, this is more than a job."

She further continued,

"It’s my purpose - an opportunity to be exactly who I am, to speak only about products I genuinely love and believe in, and to show women around the world that with age comes power and possibility. This is about more than representation. It’s about being seen and celebrated."

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Estée Lauder will be releasing their first campaign with Paulina Porizkova for Estée Lauder’s Revitalizing Supreme+ products in Spring 2025. She will also be doing campaigns for other makeup and skincare products.