How is Nike celebrating ComplexCon? Swoosh reveals its plan for the event

How is Nike celebrating ComplexCon?  (Image via Nike)
How is Nike celebrating ComplexCon? (Image via Nike)

Nike is making waves at ComplexCon 2024, highlighting its deep connection to sneaker culture and invention. ComplexCon will be held in Las Vegas, the festival kicks off this weekend, November 16-17, and Nike is rolling out some exciting reveals and experiences.

Highlights include the debut of the Air Max 1000, a futuristic 3D-printed sneaker collaboration with Zellerfeld, and the immersive Cactus Colosseum, attributing street soccer and Travis Scott's new Nike Zoom Field Jaxx.

Fans can buy exclusive sneakers like the Air Max 1000 and witness unique collaborations with Lil Yachty, Kids of Immigrants, and Stash. With limited-edition merchandise, creative contests, and hands-on experiences, Nike promises to charm sneakerheads.

Here’s everything you need to know: The Air Max 1000 will be available exclusively at ComplexCon, with chances to win a pair onsite. Pricing details and broader releases remain under wraps, adding an air of exclusivity to the event.


Nike’s Air Max 1000 brings together modernization and design in a bold, 3D-printed release

Nike is taking its Air technology to the next level with the Air Max 1000, a 3D-printed sneaker reimagining the iconic Air Max 1. Created in partnership with Zellerfeld, the design blends precision, control, and artistic expression.

Attendees can discover the Air Max 1000 Experience, which probes into the growth of Air innovation, from its origins to cutting-edge manufacturing.

For sneakerheads, the chance to win a pair onsite adds to the appeal. This futuristic silhouette strengthens Nike’s role as a leader in pushing design and technology boundaries.

The Nike Air Max 1000 (Image via Nike)
The Nike Air Max 1000 (Image via Nike)

The Cactus Colosseum combines soccer, sneakers, and community in an exclusive celebration

The Cactus Colosseum is an immersive experience presented by Nike and Travis Scott, celebrating the release of Scott’s Nike Zoom Field Jaxx. This space combines sport and culture, attributing a soccer pitch for struggles and customization stations for exclusive kits.

Fans can also browse limited-edition merchandise and marvel at a showcase of Scott’s past Nike collaborations. It is a vibrant hub for street soccer and sneaker enthusiasts, showing how Nike bonds community and creativity.


Collaborations with artists and creatives bring fresh designs and cultural relevance to Nike’s presence

Nike is strengthening its cultural impact through key partnerships at ComplexCon. Lil Yachty is debuting his first sneaker, the Nike Us Force 1, with a dynamic activation featuring a brick-breaking contest for exclusive prizes.

Kids of Immigrants presents the Air Max SNDR, a design signifying global connectivity, displayed in the Together Gallery for an artistic deep dive.

The graffiti artist Stash teases refurbished Air Force 1 and Air Max 95 designs, offering a fresh take on classic silhouettes. These partnerships focus on Nike’s constant support for different creative voices.

How is Nike celebrating ComplexCon (Image via Nike)
How is Nike celebrating ComplexCon (Image via Nike)

Nike’s presence at ComplexCon 2024 is more than a showcase, it is a commemoration of sneaker culture, community, and forward-thinking design.

With the debut of groundbreaking sneakers like the Air Max 1000, the immersive Cactus Colosseum, and collaborative projects with creative images, Nike continues to solidify its role at the heart of sport and storytelling.

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Edited by Abhimanyu Sharma