KFC has launched an air service, KFC Zing Air, in New Zealand. The private jet service will allow lucky customers to attend the Super Rugby matches. This service specifically enhances winners' match-day experiences by providing direct flights to key games.
The service is one of a series of promotions featured to gain entry through KFC's app. Winners fly out on all-expenses-paid terms with match tickets and round-trip travel.
Such steps match KFC's previously established promotions through rugby in New Zealand. While doing so, it is catering to a sportswear niche that is associated with the re-launch of such sports marketing ideas of the brands with KFC Zing Air. With an exclusive couple of people with an invitation instead of public orders, the entire experience is well experienced by individuals rather than all crowds.
Here's how the KFC Zing Air service works, who is eligible, and what winners can expect.
How to participate in the KFC Zing Air experience
The Zing Air experience is tied to the mobile app of KFC. Customers need to place an order through the app and add a free boarding pass to their cart. This boarding pass acts as a ticket into the draw. After the completion of the order, customers automatically become eligible for selection.
Winners are selected randomly and receive a confirmation through the app or email. The lucky winner does not require any additional purchase other than an ordinary order through the app.
There are five Super Rugby matches, consisting of a semi-final in the campaign that allow enough opportunities for fan entries. However, entries are stratified into specific match windows, meaning customers need to order in the designated time frames to be eligible for each of the draws.
What winners receive as part of the KFC Zing Air experience
The selected customers will be provided with a round-trip ticket on an 8-seater Cessna private jet and tickets to watch the designated Super Rugby match, which will be available on KFC's website. The full roster of in-flight amenities has not been detailed; but the service ensures that winners arrive at their destination in time for the match.
The jet is reserved exclusively for the purpose of transporting the promotion winners and their guests. There is limited space available per match, with details on departure location and itinerary communicated to the winner after confirmation.
Who can enter and other eligibility criteria for the KFC Zing Air
Currently, the KFC Zing Air service is only available for New Zealand residents. Only online orders through the app can be availed of; the offer cannot be applied to in-store purchases or third-party delivery orders.
Participants have to be at least 18 years old and have no prior criminal convictions to participate. The participants may be required to provide identification and agree to terms before traveling.
Since the flights are scheduled for specific matches, winners must be available on the designated travel dates. If a winner is unable to attend, the spot may be reallocated to another entrant or given away at the discretion of the promoter.
At this point, KFC has not expressed its intention of expanding the service to other parts of the world. The campaign seems to only be offered within the 2025 Super Rugby season in New Zealand.
The introduction of KFC Zing Air is part of KFC's general engagement with rugby fans in New Zealand. Combining sports and brand marketing, this campaign offers a select group of customers a special travel experience.
The jet service is not available to the public and cannot be booked through commercial air booking channels but is instead a contest-driven initiative rather than a commercial airline-style offering. Since the promotion is tied to the Super Rugby season, long-term availability is uncertain.
Whether KFC will expand the campaign in future seasons or to other sports events may depend on the way the campaign is received by participants.
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