“Her beauty and talent are unmatched”: Fans swoon over Ariana Grande’s look for r.e.m. Beauty

Ariana Grande’s r.e.m. Beauty teased the launch of the dreamglow collection using the singer’s visuals. On January 20, 2025, the beauty brand shared a teaser of the makeup and beauty collection scheduled to sell exclusively at Ulta Beauty, with images of the Honeymoon Avenue singer peeking from behind a dark beige curtain.

Her golden blonde hair was styled in her signature ponytail. Her bright pink glossy lipstick added a pop of color to her minimalist makeup look.

@PopBase shared visuals of the superstar on their X account, and fans swooned over her visuals.

@shashikumarkr25 tweeted in response:

“Ariana Grande never misses! Her beauty and talent are unmatched.”

Similar sentiments were expressed by other Netizens, praising the singer for her looks and style.

“Ariana always knows how to slay! Can’t wait to see more from r.e.m. Beauty,” @SkynetWebnett commented.

“She’s not just a singer, she’s a style icon too! Stunning as always,” @imvikey_1 added.

“She’s so gorgeous,” @heyheyfranciele tweeted.

Some fans commended her unique approach to advertising for her beauty brand.

“OMG, Ariana Grande for r.e.m. Beauty. That’s Amazing! She always brings such a unique vibe to her beauty line,” @ibareerakhan noted.

“Her beauty and confidence make r.e.m. Beauty shine even brighter,” @imvikey_1 commented.

“Ariana Grande dazzles in her latest campaign for r.e.m. Beauty!” @khushixuse stated.

More comments praised Grande’s visuals describing

“These photos of her are really beautiful! Love her cute smile in the second photo,” @Lianan gushed.

“The hair????, Ari you are stunning,” @livaidemie praised.

“That face card is lethal!” @LyBabey5979 stated.

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More details on the campaign for r.e.m. Beauty dreamglow collection featuring Ariana Grande

The beauty brand’s latest collection—the Dream Glow collection, was unveiled on the brand’s Instagram account on January 22, 2025, with the caption:

"Introducing the dreamglow collection: soft swept ethereal color and high shine - vibrant, multi-dimensional new shades for a lit from within flush ₊˚⊹♡ available online at rembeauty.com on 1.24"

To promote the collection’s launch, the brand utilized soft and hazy visuals. Grande posed against a pink backdrop and translucent surface, wearing pink earrings and lipstick. The dreamglow collection features a highlight serum, a glow-enhancing serum in 3 shimmering shades, an eclipse brush with lipstick, and an essential drip glossy balm.

The collection will launch alongside the r.e.m. eclipse fragrance. The brand describes the latest scent as a combination of black cherry and marshmallow meringue.

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The dreamglow collection and Black Eclipse fragrance will be available on the brand's website on January 24, 2025. They’ll arrive at Ulta Beauty on January 26.