Grigor Dimitrov signs a multi-year footwear deal with Adidas: Everything you need to know

On January 8, 2025, Adidas announced that it would join forces with Bulgarian tennis star Grigor Dimitrov in a multi-year footwear partnership. Dimitrov joins the company of athletes count Alexander Zverev, Stefanos Tsitsipas, Jessica Pegula, and Elina Svitolina in its roster.

This collaboration is to offer Dimitrov top-tier performance footwear tailored for the modern game. Speaking on his excitement, Grigor Dimitrov said:

"I am excited to be a part of the adidas family and join such an impressive line-up of athletes."

Dimitrov emphasized the brand's passion for tennis and its commitment to excellence, adding:

"It gives confidence like no other to have a team like Adidas on your side."

Kerryn Foster, GM Specialist Sports at Adidas, remarked:

"Grigor is world-class and the way that he plays, with freedom and commitment, is such an inspiration."

This partnership will debut at the upcoming Grand Slam in Melbourne, where Dimitrov will present the new Adizero Ubersonic 5 shoes.

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Grigor Dimitrov’s career reflects his consistency and adaptability

Grigor Dimitrov is a well-known figure in professional tennis, characterized by his versatile play and athleticism. He has accumulated many great performances throughout his career, such as multiple ATP titles and reaching his peak ranking among the top 10 players in the world.

His agility and adaptability on the court have given him the nickname "Baby Fed" due to his comparison with Roger Federer. Dimitrov's commitment to the sport and performance level have cemented his reputation as a strong competitor in the ATP circuit.

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Adidas continues to strengthen its presence in professional tennis

Adidas has been associated with tennis for many years and is known for developing groundbreaking shoes and attire for the game that keeps evolving. Partnering with such athletes as Grigor Dimitrov strengthens Adidas's commitment to innovation, enabling elite athletes to further perform better on the court with new technologies and designs.

Collaboration, along with development, like that of the Adizero Ubersonic 5, indicates that Adidas will stop at nothing to deliver performance.

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The Adizero Ubersonic 5 is designed for speed and agility on the court

Adizero Ubersonic 5 is Adidas's latest tennis shoe, built for supporting motion and swift turns in direction. It was created for reactive speed. This means that athletes will be able to play their game from baseline to net as fast and agile as they possibly can.

Dimitrov will start off the 2025 season, which begins with the Grand Slam in Melbourne, by sporting this equipment. Adidas collaborates with top athletes in the development of such products, which is a testament to its commitment to meeting the specific needs of professional players.

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The partnership with Adidas is going to be very significant for the tennis world since Dimitrov will wear state-of-the-art footwear supported by Adidas as he prepares to improve his on-court performance this season.

As Dimitrov steps onto the court in Melbourne wearing the Adizero Ubersonic 5, both fans and industry observers will be keen to see the impact of this alliance. This collaboration not only highlights Adidas’ commitment to tennis but also underscores Dimitrov’s status as a leading figure in the sport.