Giorgio Armani unveils “That’s So Armani” collection: Everything we know so far

During Paris Fashion Week in January 2025, Giorgio Armani introduced its latest campaign titled "That's So Armani." This new brand collection continues the brand legacy of uniting timelessly elegant designs with current fashion trends. The collection features designer basics reimagined for current fashion tastes and promotes both personal style and self-expression. The collection presents luxury materials that combine vicuña with cashmere together with fine wool while maintaining Armani's trademark elegance.

Additionally, the campaign stars a diverse trio of personalities: The collection presents producer Kaytranada alongside actor Archie Renaux and artist-model Soo Joo who uniquely contribute to the brand's aesthetic vision. Through its "That’s So Armani" campaign Giorgio Armani promotes both modern inclusivity and perennial style in men's fashion. This article presents a comprehensive overview of the collection together with details about the campaign and its release specifics.

---

Giorgio Armani blends tradition and modernity in the “That’s So Armani” collection

Soft tailoring represents one of Giorgio Armani's most recognizable design standards so the “That’s So Armani” collection includes this classic style. Quality materials including vicuña wool cashmere and delicate wool fibers create a luxurious feel for every garment produced. The collection's core selection consists of timeless menswear basics which include single-breasted and double-breasted coats together with knitted blazers with rolled edges and sporty-fitting blouson.

The company portfolio includes trench coats alongside eveningwear and t-shirts as well as tailored trousers that serve formal settings while remaining suitable for casual events. Traditional Giorgio Armani color codes of navy blue and black dominate the collection to sustain the eternal quality of its designs. The collection succeeds in attracting mature customers through conventional dental tailoring merged with contemporary design elements while welcoming younger followers to the brand.

---

The Giorgio Armani campaign highlights versatility and inclusivity through diverse talents

The “That’s So Armani” promotional effort honors personal style just as much as it features the clothing range. Photographed by Luis Alberto Rodriguez, the campaign captures the unique styles of its ambassadors: Kaytranada, Archie Renaux, and Soo Joo. The distinctive personality of each model separates Armani's designs from different aesthetic styles. The men-focused "That’s So Armani" collection received reinvention from the fashion brand by selecting musician and model Soo Joo as the campaign's face.

She demonstrates how Giorgio Armani's timeless tailoring works across genders while showing that fashion becomes limitless. The fashion collaboration with musician Kaytranada and actor-model Archie Renaux extends the depth of Armani's latest campaign. The inclusion of these models in the promotional campaign shows how the collection perfectly transforms formal pieces into everyday stylish outfits allowing diverse lifestyles to connect with it.

---

Armani redefines luxury retail with curated availability and boutique designs

Giorgio Armani boutiques around the world showcase the “That’s So Armani” collection in Paris, New York, Beijing, and Tokyo alongside Milan locations. The collection becomes accessible worldwide to all customers through the official website at Armani enabling those unable to visit in person. The designed boutiques of Armani contribute to the gorgeous appearance of its collections by establishing spaces that align with its style concepts.

The modern refined look of an interior emerges from minimalist design elements combined with reflective accents that use metal and mirrors. The boutiques present a shopping experience that matches exactly with the collection's luxury timelessness making for an indulgent shopping environment. Each boutique consists of boutique spaces that present a well-edited collection while showcasing multiple ways to incorporate products into individual fashion outfits.

The display at boutiques attributes both formal coats and relaxed pullovers that demonstrate Giorgio Armani's ability to merge traditional styling methods with practical functionality.

---

Through its "That's So Armani" collection Giorgio Armani merges elegant formal clothing with contemporary sophisticated choices. The collection features luxurious materials coupled with elegant designs which prove traditional styles can adapt to multiple lifestyle choices. The fashion presentation features the talents of Kaytranada, Soo Joo, and Archie Renaux as it delivers a contemporary inclusive brand perspective.

Through its curated shopping features and aspirational in-store service, it demonstrates Armani’s progressive market leadership position. These products suit individuals who value subtle elegance and versatility because they translate Armani's core essence both inside and through our physical and digital retail channels.