After the launch of Soft Pinch Liquid Contour, Rare Beauty announced the launch of Soft Pinch Matte Bouncy Blush. Rare Beauty has previously launched the Soft Pinch liquid blush, which has been a fan-favorite product among beauty lovers.
The new Blush will be available in seven shades, including four from the previous Soft Pinch liquid blush, which are Hope, Happy, Worth, and Grateful. The three new shades are Alive, Thriving, and Truth. It will have a matte blurring formula, packed in round packaging.
Rare Beauty has released the Soft Pinch Matte Bouncy Blush for a limited time. They have limited availability on Rare Beauty's website and Sephora until February 7, 11:59 pm PT, retailing for $27.
Fans are excited for the new Soft Pinch Matte Bouncy Blush
Rare Beauty uploaded an Instagram post on February 6 announcing the launch of the Soft Pinch Matte Bouncy Blush. The post featured Selena Gomez holding the shades Alive and Truth.
The caption of the post said,
"NEW Soft Pinch Matte Bouncy Blush is an innovative putty-like blush that goes on like a cream and blurs like a powder."
After the post was uploaded, fans showed their excitement for the product in the comment section.
"First the contour and now this 😮💨😮💨," a beauty creator, @glamzilla, added.
![Fans react to Soft Pinch Matte Bouncy Blush (Image via Instagram/@glamzilla)](https://static.soapcentral.com/editor/2025/02/ce8df-17389125637208.jpg?w=190 190w, https://static.soapcentral.com/editor/2025/02/ce8df-17389125637208.jpg?w=720 720w, https://static.soapcentral.com/editor/2025/02/ce8df-17389125637208.jpg?w=640 640w, https://static.soapcentral.com/editor/2025/02/ce8df-17389125637208.jpg?w=1045 1045w, https://static.soapcentral.com/editor/2025/02/ce8df-17389125637208.jpg?w=1200 1200w, https://static.soapcentral.com/editor/2025/02/ce8df-17389125637208.jpg?w=1460 1460w, https://static.soapcentral.com/editor/2025/02/ce8df-17389125637208.jpg?w=1600 1600w, https://static.soapcentral.com/editor/2025/02/ce8df-17389125637208.jpg 1920w)
"Just ran to the Sephora app so fast 😂 thanks for the early preview!" a digital creator, @leahjanae, added.
![Fans react to Soft Pinch Matte Bouncy Blush (Image via Instagram/@leahjanae)](https://static.soapcentral.com/editor/2025/02/d71c2-17389125874841.jpg?w=190 190w, https://static.soapcentral.com/editor/2025/02/d71c2-17389125874841.jpg?w=720 720w, https://static.soapcentral.com/editor/2025/02/d71c2-17389125874841.jpg?w=640 640w, https://static.soapcentral.com/editor/2025/02/d71c2-17389125874841.jpg?w=1045 1045w, https://static.soapcentral.com/editor/2025/02/d71c2-17389125874841.jpg?w=1200 1200w, https://static.soapcentral.com/editor/2025/02/d71c2-17389125874841.jpg?w=1460 1460w, https://static.soapcentral.com/editor/2025/02/d71c2-17389125874841.jpg?w=1600 1600w, https://static.soapcentral.com/editor/2025/02/d71c2-17389125874841.jpg 1920w)
"The bounciest, prettiest texture IRL 👏👏👏," a user, @jrwhite, added.
"Just ordered!!! 😍😍 CANNOT wait for the full collection to drop! 😍❤️❤️ You guys killed it with this 🔥," another user, @babyyyfee_, posted.
"TOMORROW IS PAYDAY FOR ME I WILLLLLL BE SNAGGING ONE!! (as long as they don’t sell out hehe)," another user, @abbysapproach, added.
"Beautiful colors especially for Valentine’s Day," a user, @saracopitz, posted.
"at this point selena can just take my wallet," another Selena fan, @abby_marie.24, commented.
More details on Soft Pinch Matte Bouncy Blush by Rare Beauty
The product description of the Soft Pinch Matte Bouncy Blush on the Rare Beauty website says,
"Bouncy, buildable putty blends like cream, blurs like powder. You have to feel it to believe it. Gives cheeks an airy, cloud-like flush that looks like a dream, with the most weightless, natural matte finish that won’t settle into creases, emphasize skin texture, or dry you out."
The detailed shade descriptions are as follows:
- Hope - Nude Mauve
- Happy - Cool Pink
- Worth - True Rose
- Alive - Bright Coral Orange
- Grateful - Soft Red
- Thriving - Bright Raspberry
- Truth - Soft Plum
The blushes are made with non-comedogenic, vegan formulas and are cruelty-free and paraben-free. It's made with cacao, papaya, pomegranate, and rosehip oils that hydrate and provide a skin-like glow. It is also water- and sweat-proof and lasts for a long time on the cheeks.
A few shades of Soft Pinch Matte Bouncy Blush are now available on Sephora and Rare Beauty for a limited time until February 7, 11:59 pm PT. Rare Beauty is yet to reveal the final launch date of the product.
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