Awake NY and Marshall have teamed up for the release of the Acton III speaker. The streetwear brand and sound equipment entrepreneur introduced the latest Acton silhouette with an Instagram ad that celebrates the bustling street culture of New York City.
The campaign video opens with a skater wearing a baggy shirt and shorts and holding the Acton III speaker. He finds a chilling spot, plugs the speaker, and starts skating while jamming to music.
The red plug of the speaker connects to a fast food joint, a Game Center, and a rooftop party, depicting how music and art connect the community. The caption for the video reads:
“Style, sound, and the spirit of community collide in one iconic speaker. A blend of fashion and sound, the Awake NY x Marshall speaker has been thoughtfully designed to fit seamlessly into any space. More than just a tribute to cultural hubs, this speaker embodies the balance between work and life, sound and space. It’s crafted for those who appreciate the pivotal role of sound in the creative process.”
The speaker is available for pre-order at Marshall.com and will launch officially on awakeclothing.com on February 13, 2025.
@nicely_noneya commented on the campaign visuals:
“Dope visuals.”
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“Design is amazing. Never even seen before,” @sandy_christophercs praised.
“This came out too clean,” @project.feel added.
“That was a minute well spent,” @sonicset gushed.
“So tough,” @x1tl4II1 approved of the campaign imagery.
“This is dope,”@wknd_at_brodies expressed.
“Legendary,” @mxndaymorningessentials praised.
More details on the Awake NY x Marshall Acton III speaker
The Acton 3 speaker is described by the brand as the most compact of all the designs in the Acton speaker series. It connects to the speaker of a device with Bluetooth 5.2 or the 3.5 mm input unit.
According to the Marshall website, the Acton 3 speaker is made from components to ensure sustainability. The OTA (Over The Air) updates promise frequent updates using the latest software.
The design details include a 30-watt class D amplifier and two 15-watt class D amplifiers. The source button controls the top panel, while a control knob for the volume sits on the surface. Other control knobs are designed for the bass and treble sounds.
The speaker features Awake NY’s signature black-on-black checkered design and blue lighting details. They are available to pre-order on the Marshall website for $279.99.
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