Don Julio and Popeyes announce collaboration: Everything we know so far 

Tequila brand Don Julio and the fried chicken chain Popeyes have something coming up for customers. The brands took to Instagram to tease an announcement. In a groovy video that lasts for only a few seconds, a DJ can be seen spinning records. While there isn't any clarity yet on what is in store, the DJ is seen wearing a streetwear-styled sweatshirt that features both, Popeyes' logo and Don Julio's insignia.

Don Julio's reposado tequila and Popeyes takeout boxes can be spotted in the video, which is captioned:

"The kitchen is heating up for the big game. Party starts 1.31.25."

While the video had netizens guessing over what the collaboration means, the brands are currently keeping the information under wraps.

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Don Julio and Popeyes' collaboration has the internet buzzing

Until a clearer picture emerges on January 31, 2025, speculations abound on social media. Would it be tequila-flavored chicken wings? Or Julio X Popeyes merchandise?

The teaser announcement comes before the launch of the Super Bowl in New Orleans, Louisiana, also the home of Popeyes. It remains to be seen if the new collaboration is linked to the Super Bowl that begins February 10, 2025.

Owing to the popularity of the brands, fans took to the comment section and shared their excitement. One user (@christineyi) noted:

"THE COLLAB YOU DIDNT REALIZE WE NEEDED!! Omggggg!"

Another (@desional.lamar) speculated about the collaboration and wrote:

"Don Julio infused fried chicken?"

A user (@daronthechef) who's clearly excited wrote:

"I need an invite to the party cause what’s happening ??? 👀👀👀👀👀"

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While the brands have not revealed details about their collaboration, the news surely has a section of the internet buzzing. More information will be released by the end of the month. At the time of publishing, the chicken and tequila brands have not issued any statement in the press, though the collaboration just before the Super Bowl has netizens curious.

What are your thoughts on the collaboration? Tell us in the comments below.